ProMax Announces Enhanced Certified Integration with Dealertrack DMS

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ProMax, a full front-end software solution for automotive dealers, announces improvements to its certified two-way integration with leading dealer management system provider Dealertrack.

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Dealer Marketing Services, Inc., the makers of ProMax, today announced significant enhancements to their certified integration with Dealertrack DMS, a leading dealer management system provider. “This enhanced integration is great news for our mutual dealer customers” said ProMax CEO John Palmer. “We’re always looking for ways to help our dealers succeed, and this updated integration will go a long way towards doing that.”

ProMax is a certified partner of most major dealer management systems, and has offered a certified integration with Dealertrack since 2009. The newly updated two-way integration with Dealertrack further facilitates the automated transfer of data between ProMax and Dealertrack including inventory, ROs, customers, service, and delivered deals. This data flow, updated multiple times daily, enables dealers to streamline their processes and improve accuracy.

“With the continued growth and evolution of technology and data in automotive retail, it’s a strategic advantage to work with innovative partners such as ProMax to expand and enhance our Opentrack DMS program,” said Candy Lucey, senior director of marketing at Dealertrack. “Opentrack substantiates our vision of an open platform approach designed to give third-party partners such as ProMax the maximum flexibility to use our platform to best meet the needs of our dealers.”

ProMax has been leading the industry in automotive software for over 20 years, and offers a complete solution for dealerships. From award-winning Desking and CRM modules, to industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, Direct Mail, Credit Reports and more, ProMax provides all the tools that dealerships need to succeed.

ABOUT PROMAX
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax and Dealer Marketing Services, Inc. at http://www.ProMaxUnlimited.com.

ABOUT DEALERTRACK DMS
Dealertrack is the leading provider of digital solutions to the automotive retail industry. Whether you're a dealer, a lender, a manufacturer, or a state agency, our integrated and intuitive approach to products and services makes your workflows more efficient, transparent, and profitable. From our pioneering Digital Retailing tools—bridging the gap between the online and in-store experience—to our lender network (the largest in North America) Dealertrack is the only company helping enable the transformation of auto retailing. Dealertrack is a part of Cox Automotive. For more information please visit http://www.coxautoinc.com.

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Shane Born
ProMax Unlimited
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