Portland Studio Not That, This Joins Cainkade

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Combined digital studio expands OTT, Mixed Reality and Digital Transformation practices

Their culture, approach, and quality are perfectly in sync with what we have established at Cainkade. Together, we’ll be able to build more great streaming video, healthcare and digital transformation experiences.

Today, Cainkade announced that it is growing its studio with the addition of Not That, This, a leading digital agency based in Portland and Burbank. With its multi-platform user experience design and development portfolio, Not That, This has deep expertise interactive product development for a diverse client roster that includes Disney ABC Television Group, CNN, FOX, and Cisco among others.

“We’re thrilled to be joining Cainkade. They are seasoned and expert product developers who understand brands like an advertising agency,” said David Ehlers, Executive Creative Director and Founder of Not That, This. “In particular, we’re excited by the work they’ve done in healthcare products and digital transformation where they help mature companies reinvent not just their products, but how they organize themselves and engage with their customers across many channels.”

“Not That, This is a perfect fit with our team and will accelerate our current stage of growth. This immediately expands our OTT streaming and mixed reality product design and development capabilities," said Eric Elia, Managing Director, Cainkade. “Their culture, approach, and quality are perfectly in sync with what we have established at Cainkade. Together, we’ll be able to build more great streaming video, healthcare and digital transformation experiences.”

Together, Not That, This and Cainkade bring together a deep, experienced team of principals across product strategy, user experience design, and development. “We’re delighted by what this means for our scale and depth. Our only team is our A-Team, and it just got larger. We believe we have an opportunity to be a new kind of digital studio – one that’s focused on helping brands create, innovate, and improve everyday life for their customers,” said Jeremy Landis, Founder, Cainkade.

About Not That, This
Not That, This is a product design and experience agency that helps clients innovate new ideas and products, or reimagine existing ones. Not That, This draws equally on art and science, and produces beautifully functional experiences across multiple platforms, devices, and technologies. The difference is obvious. Not That, This believes that great design takes confidence, calm, and courage. They have partnered with clients such as the Disney ABC Television Group, CNN, FOX, Netflix, Time Warner Oceanic, DirecTV, Verizon, Walt Disney Imagineering, Cisco, and Splunk. Learn more at http://notthatthis.com.

About Cainkade
Cainkade is a software design and development studio based in New York, Oakland and Portland, with a mission to make products that matter. Key areas of expertise include product and digital transformation strategy, user experience design, software architecture, and development across the web, iOS, Android and smart TV platforms. Cainkade has worked with clients such as Johnson & Johnson, Comcast, Cox, California Academy of Sciences, Samsung, and Brightcove among others to bring major products to market with experiences that delight, inform, and improve people's lives each day. Visit the company at http://www.cainkade.com or follow them on Twitter (http://www.twitter.com/cainkade), LinkedIn, or Facebook (https://www.facebook.com/Cainkade).

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Elayne Melo
Cainkade
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