Announces the next Step in Website Performance - Phone-Optimized Websites

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Try an insanely fast website

Quickly ... Useful

Quickly ... Useful

With the number of Google smartphone searches now being higher than the number of desktop and laptop computer searches, it makes sense that companies are looking for a website creator that can deliver websites optimized for phone-friendly access.

Most websites today were created on a computer with a large screen, lots of network bandwidth, and a lot of RAM. These websites have been optimized for the desktop or laptop experience and then turned into "responsive" websites that can fit nicely within a smartphone's slower and more constrained environment. The only problem with responsive sites, by and large, is that they are very slow on smartphones - in comparison to the larger and higher performant computers that the websites were created on.

This slowness translates into a frustrating experience for the smartphone user. realized that this frustrating experience could be changed into a high quality experience if only the website was faster.

Starting with fast website performance on smarphones as a goal, came into being to address that technical and business challenge.

As a result of the time spent identifying and solving the problems associated with maximizing a website's performance for the smartphone experience, can now offer other companies the opportunity of optimizing their own companies' websites for the smartphone user. This is particularly useful for businesses wanting to make a strong value proposition to grow their customer base.

Some example results can be seen at:

Not all websites need to be fast but if a company needs to optimize for the smartphone website experience to get more users more often then has a range of services that can help. More information is available by contacting info(at)

One of the surprising results of having an extremely fast website is the usefulness of being able to save the site as a shortcut on the home page of a user's smartphone. One of the examples on the site is an example of a microsite for a child's sports team. The use case is that of a parent trying to remember when the next practice or game for their child is. Usually the information is tucked away in a calendar or email. There are a multiplicity of steps to extract information from either of these formats. The example on the website, if saved as a shorcut on a user's phone, results in a 2 second access to information. This speed increase seems unremarkable until experienced and then quickly becomes the expected norm.

A second example on the website shows an application for a bar that has live music. The bar's regulars and semi regulars are always wondering who is playing. The information can be found on the bar's existing website in about 15-20 seconds of determined effort. On the location the information shows up in less than 2 seconds. This quicker answer results in more people showing up at the bar - regularly. was created in August of 2017. After dealing with their own personal switch from laptop to smartphone as the primary internet search vehicle, the founders realized that making a website for a smartphone work really well translated into more site traffic. More site traffic meant more business for the website owner.

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Franc Vodopivec
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