Shaw + Scott Expands Leadership Team Focusing on Executional Excellence

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Three-Time Inc. 5000 Award Winning Digital Marketing Agency Names Executives to Support Overall Expansion and Innovation of Integrated Services

Shaw + Scott, a digital marketing agency that creates tailored technology solutions for any brand marketing problem, announced today it has strengthened its leadership team with the addition of Lynn Baus as vice president of digital experience, Lin Wang as vice president of strategy and analytics and Kim Reedy as vice president of account management. This announcement is a clear illustration of Shaw + Scott’s ongoing commitment to deliver an integrated digital marketing service crafted in collaboration by a team of subject matter experts.

“We are incredibly excited to welcome Lynn, Lin and Kim to the Shaw + Scott team as we continue to grow and focus on the expansion of our agency’s services,” said Jamie Frech, president of Shaw + Scott. “The most innovative digital marketing campaigns come as a result of strategic collaboration, which is why we are constantly striving to find the best talent to bring this vision to life. We believe these new executive leaders will enhance the collaboration of our cross-functional teams and continue our mission of creating better, more fluid consumer experiences.”

As the recognized #9 company in the Seattle region by Inc. 5000, Shaw + Scott’s new leadership will focus on creating deep insights into customer needs to build collaborative solutions from strategy and content execution to user experience. New executives include:

Lynn Baus, Vice President, Digital Experience

A skilled and innovative marketer with over a decade’s worth of experience, Lynn Baus has been recognized with over 35 awards for her work in one-to-one communications. Baus specializes in building award-winning creative teams, working with clients to increase engagement and maximize the revenue of email, mobile, and social programs. Prior to joining Shaw + Scott, Baus served as a Senior UX Consultant within the Oracle Marketing Cloud where she built cross-channel campaigns for top brands such as Harley-Davidson, Comcast and Grainger. Baus joins Shaw + Scott to build and lead a cross-disciplinary User Experience team that embraces creativity, rigor and data. This team will guide clients through the complex world of modern marketing needs to deliver effective and engaging customer-centric solutions.

Lin Wang, Vice President, Strategy and Analytics

With over 15 years of analytics and business insights experience, Lin Wang brings expertise in business KPIs, analytics, data integration and visualization to Shaw + Scott. He focuses on activating company data and using it as the core for the decision making process in order to build executable plans. Prior to joining the team, Wang built and sold his successful digital consulting firm, Insight Success, as well as led the analytics practice at Glu Mobile, transforming the company to an analytics-driven business. Now, Wang will use his deep subject matter expertise to enhance Shaw + Scott’s strategy, analytics and email marketing practices to expand the company’s reach further into the global digital market.

Kim Reedy, Vice President, Account Management

Kim Reedy is a versatile marketer with over a decade in the industry, specializing in CRM and customer experiences that drive revenue and results. She will serve as an integral player for Shaw + Scott in developing digital customer relationships. Prior to joining the team at Shaw + Scott, Reedy served as a vice president and senior account leader at both DigitasLBi and Team Detroit/Global Team Blue. Looking forward, Reedy will continue to act as a leader in account and project management, with a focus on launching an account planning framework that will elevate relationships with new and existing clients.

All digital marketing firms are certainly not created equal, and Shaw + Scott takes this concept to the next level. When considering the traditional business model of most agencies, clients come first and employees might come second or third. Getting and keeping accounts is much more important than the overall health of the organization. This philosophy is what’s behind the extensive revenue growth and additional executive leadership.

Shaw + Scott has also turned the typical agency model upside down with their virtual agency of nearly 100 competent professionals across the globe. The agency values working with like-minded, unique and extremely talented professionals, and foster a true sense of unity both with customers and with each other. Shaw + Scott prefers to have heart in business and partners with clients who trust their experience and authority when it comes to digital marketing.

About Shaw + Scott:
Shaw + Scott was founded in 2009 by Melissa Shaw and Julian Scott to deliver a full range of digital marketing solutions to client organizations across a spectrum of industries and market verticals. Recognized brands including Alaska Airlines, Snapfish, Lululemon, Pier 1 Imports, Jo-Ann Stores, and Holland America rely on the digital marketing experts at Shaw + Scott to conceive, design, build, and implement marketing campaigns that drive bottom line results and positive customer experiences. Recently placed at #618 by the Inc. 5000, Shaw + Scott prefers to have heart in business and partners with clients who trust their experience and authority when it comes to digital marketing. To learn more, visit the Shaw + Scott website at

Media Contact:
Teena Touch for Shaw + Scott

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