Electronic Retailing Association Announces 2017 Moxie Award Winners

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Winners unveiled during the 2017 ERA Moxie Awards Gala

2017 ERA Moxie Awards

The range of products represented in the Moxie Awards categories this year is a perfect illustration of the direct to consumer marketplace’s ecosystem.

Electronic Retailing Association (ERA) has announced the winners of the 2017 ERA Moxie Awards, recognizing the best in television, radio, online, social media, and mobile direct response marketing.

The 2017 ERA Moxie Awards Gala was a sell-out. By moving up the ceremony to the opening night of the 2017 ERA D2C Convention, the Moxie Awards Gala saw record numbers of attendees at the show. This year, the Moxie Award winners were announced at the Gala on Tuesday, October 3, 2017.

“This collection of winners represent the best contributions to the direct to consumer industry this past year,” said Gerald Bagg, Co-Chairman at Quigley-Simpson & Heppelwhite, Inc. and co-host of the Moxie Awards Gala. “It’s great to see the range of products that resonate with our audience, and we’re honored to formally recognize our winners with the prestigious Moxie Award.”

“We are so proud of the quality of the products our industry continues to produce,” said Poonam Khubani, Vice President, International for TeleBRANDS and a co-host of the Moxie Awards Gala. “Our congratulations go out to all the deserving winners. I would like to wish them the best of luck for the future and congratulate them on their being recognized for producing such exceptional products.”

“The range of products represented in the Moxie Awards categories this year is a perfect illustration of the direct to consumer marketplace’s ecosystem," said Bill Sheehan, Executive Vice President of ERA. “It is such a wonderful opportunity to celebrate the creativity, perseverance, and ingenuity of these exceptional entrepreneurs and to recognize the contributions that this year’s Moxie Award winners have made to our great industry,” Sheehan added.

2017 ERA Award Winners

ERA Diamond Legend Award
Guthy-Renker

ERA Lifetime Achievement Award
Maria Kennedy, Senior Vice President, Direct Response and Branded Content Distribution, Discovery Communications

ERA Marketer of the Year Award
TeleBRANDS

ERA Volunteer of the Year Award
Brandon Lewis, Entrepreneur, Response.com

2017 Moxie Award Winners

Best Celebrity Presenter of the Year
Kristin Davis, Volaire
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Best Children's Product Show of the Year – Long or Short Form
Easy Einstein Balloons
Direct Marketer: TeleBRANDS
Producer: Schwartz Group

Best Digital Marketing Campaign of the Year
Meaningful Beauty 5.75
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC

Best Direct Response Website Design of the Year
Volaire
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Logical Positions
Other Contributing Partner: Conversion Systems

Best Exercise and Fitness Show of the Year – Long or Short Form
PiYo
Direct Marketer: Beachbody
Producer: Dragonfly Productions
Contributing Partner: Team Johnson

Best Female Presenter of the Year – Non Celebrity
Chalene Johnson, PiYo Sequel
Direct Marketer: Beachbody
Producer: Dragonfly Productions
Other Contributing Partner: Team Johnson

Best Financial Services Show of the Year – Long or Short Form
Medicare Advantage
Direct Marketer: THOR Associates
Producer: Bluewater Media

Best Health or Weight Loss Show of the Year – Long or Short Form
Invia "Think Clearly"
Direct Marketer: Memory Sciences
Producer: Envision Response
Media Agency: Cannella Response Television

Best International Direct Response TV Show of the Year - Long or Short Form
The Proactiv Company Japan
Direct Marketer: The Proactiv Company Sárl
Producer: C2K Production

Best Long Form of the Year, Beauty
Meaningful Beauty 5.75
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Best Long Form of the Year, Brand Response
Shark Rocket DuoClean
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Best Long Form of the Year, Housewares
Hurricane Spin Scrubber
Direct Marketer: TeleBRANDS
Producer: Cole Media

Best Long Form of the Year, People's Choice
American Bad Ass Grill
Direct Marketer: Direct Holdings Global; Lifestyle Products Group
Producer: Bluewater Media
Other Contributing Partner: Zahalo

Best Long Form of the Year, Traditional Direct Response
Star Shower Motion
Direct Marketer: TeleBRANDS
Producer: Cole Media

Best Long Form of the Year, Variety
Gwynnie Bee
Direct Marketer: Gwynnie Bee, Inc.
Producer: Script to Screen, LLC
Media Agency: Havas Edge

Best Male Presenter of the Year – Non-Celebrity
Anthony Sullivan, Sullivan Productions
Direct Marketer: TeleBRANDS
Producer: Sullivan Productions

Best Pro Bono Show of the Year – Long or Short Form
The Arc
Direct Marketer: TeleBRANDS
Producer: Sullivan Productions

Best Product Expert of the Year
Hunter Ellis, Atomic Beam USA Flashlight
Direct Marketer: TeleBRANDS
Producer: Sullivan Productions

Best Product of the Year
Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Best Short Form of the Year, Beauty
ProactivMD
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions
Media Agency: ICON Media

Best Short Form of the Year, Brand Response
Nutrisystem 'Put Down the Pie'
Direct Marketer: Nutrisystem
Producer: Sullivan Productions

Best Short Form of the Year, Housewares
Red Copper Square Pan
Direct Marketer: TeleBRANDS
Producer: Schwartz Group

Best Short Form of the Year, People's Choice
Metal Garden Hose
Direct Marketer: Harvest Direct
Producer: Yeiser Research and Development
Media Agency: Chief Media

Best Short Form of the Year, Traditional Direct Response
ProactivMD
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions
Media Agency: ICON Media

Best Short Form of the Year, Variety
Pocket Hose Brass Bullet
Direct Marketer: TeleBRANDS
Producer: Kerrmercials

Best Social Media Campaign of the Year
“Start Here” by Beachbody
Direct Marketer: Beachbody
Producers: Kelli Wallace, Jacob Repko & Rebecca Gutierrez
Other Contributing Partners: Brent Smith, DP & Ben Tedesco, Director

Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form
Meaningful Beauty 5 Version 6 Hispanic
Direct Marketer: Guthy-Renker, LLC
Producer: LD3 Productions
Other Contributing Partner: Lieberman Productions

About the 2017 ERA D2C Convention:
The 2017 ERA D2C Convention was held October 2-5 at the Wynn Las Vegas. D2C is the must-attend event for leaders in the direct-consumer marketing industry. Every year, the D2C Convention hosts over 2,500 leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, direct response marketers can grow their business, learn best practices from the experts, and get face to face with the biggest names in the industry. To learn more about D2C, visit d2c.retailing.org.

About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. To learn more about ERA, visit Retailing.org.

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Megan Quinn