NEW YORK (PRWEB) October 17, 2017
With more than 90% of television viewers tuning into their favorite shows with their mobile device in hand, both consumers and television networks have been clamoring for new ways to create interaction between the screen that is being watched and the screen that is being swiped.
We Are TV is launching today to meet that demand with the first-generation of its AR mobile game being released on both iTunes and Google Play. Viewers can quickly use the We Are TV app to augment their television viewing experience and make it more fun and immersive with their mobile screen. Users first identify their television screen through their phone’s camera. They then search for the show they are currently watching via the app to render an AR view of that program through their mobile device to commence gaming.
“While the vast amount of television viewing now occurs while simultaneously using a mobile device, the majority of activities a viewer is engaged on with their phone are completely unrelated to the program they are watching,” said Martin Rogard, CEO of We Are TV and the former COO of Dailymotion. “Rather than presenting the phone as a distraction to the viewer, we’re offering a fun new way for the viewer to leverage their phone to build gaming experiences and an augmented reality on top of the show they are watching.”
The first-generation We Are TV gaming experience, developed in Unity, enables viewers to express their show feedback in real-time and earn points by tossing virtual objects such as We Are TV balls, hearts, tomatoes or cartoon bombs at 3D animated characters that appear and move within the augmented viewing experience. The AR characters viewers see on screen are based on show categories such as sports, news, and cooking.
Gamers can earn badges for watching and engaging with types of shows or being a recurring viewer of a specific program. In addition, they can alert their friends and family when they are watching something and convey their thoughts on the show in real-time with their game engagement. More customized, episodic and advanced gaming experiences are also in the works as We Are TV closes partnership deals with both shows and networks in the U.S. and France to fully integrate authentic show characters and program-like backdrops. French television personality Arthur recently launched a customized We Are TV experience for viewers of his “Anything Goes” program.
“Over the last decade at Dailymotion, I realized that television networks, and nearly all shows, are stuck in a one-dimensional video form factor that is extremely limiting in the mobile-first world we now live within,” added Rogard. With AR gaming forecasted to grow into a nearly $300B market by 2023, the team at We Are TV believes AR can be a conduit for bringing new form factors to mobile devices while unifying the two-screen experience. Furthermore, with our deep domain experience and existing relationships within the television sector, We Are TV is uniquely positioned to help networks and shows accelerate into AR usage with their existing IP.”
The We Are TV app is now available to play with viewers’ favorite shows and is free to download on both iOS and Android. Full integration with Apple’s ARKit and Google’s ARCore is coming soon to utilize visual-inertial odometry within the game.
About We Are TV
We Are TV is the first Augmented Reality (AR) platform built for TV shows. The AR platform, which was developed in Unity and uses an enhanced phone’s camera, supports a large volume of 3D animated characters and game modules based on TV data. The first-generation of the We Are TV app and mobile AR game is now available on iTunes and Google Play to download for free and enhance your viewing experience of any U.S. television show.
About the team:
Based in New York City, We Are TV has reassembled a team of television futurists, video experts and technologists that were responsible for scaling and selling Dailymotion for $300M to Vivendi in 2016. We Are TV’s CEO Martin Rogard is the former COO of Dailymotion and Chief Product Officer Amandine Durr is the former Director of Product at Dailymotion and AOL, where she handled a suite of video & advertising product for 500k content creators. We Are TV’s CFO Benoit Morelli is the former head of FP&A and data at Dailymotion.