BRM Institute announces the upcoming release of the Business Relationship Management Playbook, a breakthrough set of guidance and techniques for business professionals.

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BRM Institute plans for Q1 2018 release of the Business Relationship Management Playbook: Leveraging a BRM Capability to Drive Business Value, Build Strategic Partnerships, and Evolve Enterprise Culture

Business Relationship Management Playbook

Business Relationship Management Playbook

"With several successful pilots of this content at BRM Forums and among partners from Fortune 100 companies, we know that this is what our global community has been looking for to move their functions to business-leading peers, sharing ownership of both business strategy and business results.”

Business Relationship Management Institute, Inc. (BRM Institute) is pleased to announce the upcoming release of breakthrough content through an extension to the Business Relationship Management Interactive Body of Knowledge (BRMIBoK®). The BRMIBoK is an ever-growing digital collection of concepts, frameworks, models, and techniques for business leaders and business relationship managers in every industry. When this new content is released, professional level members will be provided exclusive access to a newly published set of guidance and techniques known as the Business Relationship Management Playbook.

The Business Relationship Management Playbook guides the reader through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture. While most organizations have some level of BRM capability, the Business Relationship Management Playbook is designed to help business professionals assess BRM capability health and create plans for improvement that drive increased value across the enterprise.

The Business Relationship Management Playbook content release is the backbone of the new Business Relationship Management Strategic Partnering approach, available for enterprise facilitation. The Business Relationship Management Strategic Partnering approach serves as an addition to BRM Institute’s current BRM certification programs, BRMP® and CBRM®, which are designed to be delivered and received at an individual level. Any organization that is launching a BRM capability, working to improve its BRM capability, or is interested in taking its successful BRM capability to the next level can benefit from team engagement in Business Relationship Management Strategic Partnering approach.

BRM Institute continues to leverage its partnership with APMG International, a global accreditation and certification company, to accredit qualified trainers and consultants for the delivery of facilitated sessions in the Business Relationship Management Strategic Partnering approach. Upon accreditation, consultants are granted license to deliver the Business Relationship Management Strategic Partnering approach at the enterprise level. For individuals interested in attending a Business Relationship Management Strategic Partnering approach, BRM Institute will also continue to provide opportunities by way of its BRMConnect Forum events.

Workshop participants can expect interactive and lively one-to-two-day sessions, with a deep dive into the most common obstacles experienced by organizations working to evolve their BRM capability. Among these topics are:

1.    Clarifying your organization’s goal with IT, HR, Finance and other functions as a co-leaders (Strategy)
2.    Evolving culture to support collaboration and shared ownership (Culture)
3.    Breaking down siloes to integrate different functions (Convergence)
4.    Understanding the impact BRM has on each individual function (Making It Personal)
5.    Energizing and empowering the BRM capability team (Team)
6.    Ensuring and communicating realized value (Measurement)

Full details on the offerings are available on BRM Institute’s website. As they become available, a complete listing of accredited facilitators for the Business Relationship Management Strategic Partnering approach is available here.

Aaron Barnes, CEO of BRM Institute, states, “We are proud to bring the Business Relationship Management Playbook to our global BRM community, as well as this opportunity to enable BRMs to drive business value through a customized, enterprise-level, facilitated program for organizations across the globe. Over the past several years, our focus has been on content creation at the individual level—“developing BRMs,” so to speak. With the success of the BRMP® and CBRM® programs, we’ve been able to focus on the health and success of business relationship management on the enterprise level. With several successful pilots of this content at BRM Forums and among partners from Fortune 100 companies, we know that this is what our global community has been looking for to move their functions to business-leading peers, sharing ownership of both business strategy and business results.”

About Business Relationship Management Institute
BRM Institute is the world's premier membership, professional development, and certification organization dedicated to serving the global BRM community. BRM Institute provides world-class professional membership and development programs to advance the art and discipline of BRM and help maximize a business relationship management capability in organizations. BRM Institute was incorporated as a nonprofit corporation in February 2013.

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Aaron Barnes
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