Propeller Appoints New Managing Director

Share Article

AJ Oberland to oversee Portland office; Sunil Kasturi becomes managing director of the firm’s rapidly expanding San Francisco office.

Propeller Managing Directors

"As a firm, we are focused on continued growth, and these changes will allow us to expand the scope and value we bring to our clients."

Propeller, a management consultancy whose clients include leading organizations in the energy, manufacturing, healthcare, financial services, technology and retail industries, today announced the promotion of AJ Oberland to managing director of the firm’s Portland office. Oberland succeeds Sunil Kasturi, who will become managing director of Propeller’s San Francisco office, which opened last year.

Propeller experienced rapid growth in 2017, with an expected 32 percent increase in revenue and 18 new employees, bringing the total number of employees to 74. The firm was recently named the top workplace in Oregon by The Oregonian and was recognized by Consulting Magazine for the third straight year as one of the profession’s Best Small Firms to Work For.

Oberland, who has served as a director at Propeller for the last year, has been a key contributor to the firm’s growth since he joined three years ago, said Managing Partner and Co-Founder Amy Weeden. The Portland leadership team is also expanding with the promotion of Rachel Crocker to Change Management Practice Director.

“As a firm, we are focused on continued growth, and these changes will allow us to expand the scope and the value we bring to our clients,” Weeden said. “Our clients are coming to us with bigger, more strategic business problems each day, and this truly shows we are hiring the right people, consistently building a great work culture and doing exceptional work for our clients.”

Kasturi, who has been with the firm for more than four years, will lead the continuing expansion of Propeller’s San Francisco office, which opened in early 2016 to meet growing business demand in the Bay Area. As the company continues to increase in scope, headcount and geography, Propeller is committed to maintaining its local, people-centric business model. “Our clients are in dynamic industries with many business opportunities, but they are threatened by disruption from the digital economy,” Weeden said. “We are excited to partner with clients to help them capitalize on the new economy and drive long-term growth.”

With offices in Portland, OR and San Francisco, CA, Propeller helps clients provide simpler, more efficient solutions to their customers’ challenges. Propeller consultants work alongside client teams to deliver project management, business consulting and change management results that help them nimbly negotiate an increasingly volatile business landscape. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kasia Wood
+1 (925) 247-4724
Email >
since: 10/2015
Follow >
Like >

Follow us on
Visit website