Using smartphone technology for incentives provides a valuable opportunity to create and correct participant databases for future marketing.
Atlanta, GA (PRWEB) October 11, 2017
It is an ongoing challenge to differentiate wholesale offerings when competitors with similar product lines are trying to sell to the same B2B audience. According to a new Wholesale & Distribution International article authored by Incentive Solutions CEO Steve Damerow, the key to generating notable sales increases is to take advantage of the new technology and smartphones that appeal to the majority of today’s workforce when designing an incentive program.
To demonstrate the potential, consider that emails tend to have an open rate of only 6 percent, which rises to 30-40 percent if the recipient is offered a chance to win a gift card or prize. But a contractor opt-in campaign via texts with an offer for a reward has a significantly higher open rate in the 90 percent range.
“New state of the art contractor/dealer B2B incentive programs take advantage of this trend by drastically increasing contact points with the decision maker, establishing loyalty by creating a sense of community, and generating a call to action with quick to reward sales SPIFS and rebates,” Damerow says, “And this can all be accomplished with far less expense and administrative hassle for the distributor staff and far less paperwork for the customer.”
While it previously took 8-12 weeks to get a rebate or SPIF check, now customers can get a reloadable debit card or choice of 250+ gift cards directly to their phones, in minutes. Reducing the time required to administer and deliver a reward also reduces the cost of the award. Another key strategy is the use of beacon messages, which mesh with smartphone communication platforms to transmit personalized messages.
“In addition to making the reward experience better for the participant, using smartphone technology for incentives provides a valuable opportunity to create and correct participant databases for future marketing,” explains Damerow.
The Wholesale & Distribution International article emphasizes that incentives are no longer an after-thought in the sales and marketing effort. With the opportunities presented by new smartphone technology, a cutting edge incentive program is essential for distinguishing your business from the competition and fostering sales growth.
About Incentive Solutions
Incentive Solutions, Inc., founded in 1994 based in Atlanta, GA, offers online rewards, travel incentives and gift card rewards. Since its creation, Incentive Solutions has focused on delivering more than just rewards, innovating the incentive industry by utilizing emerging online technologies. Acting as valued partner and trusted advisor to clients, they help organizations increase sales, motivate employees, build customer loyalty, create positive work environments and improve channel sales relationships.
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341