BRIC Nations (Brazil, Russia, India, and China) Moving Toward Domestic Payments Model Not Just Integrating Universal Branded Credit Cards

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New Mercator Advisory Group research report discusses current credit card opportunities and challenges in the BRIC nations

One of the 11 exhibits included in this report

Another interesting facet of the BRIC markets is their use of domestic payment schemes, such as ELO in Brazil, Mir Card in Russia, RuPay in India, and UnionPay in China. These will not eliminate the need for international payment cards, but they will certainly divert transaction volume.

When the acronym “BRIC” was coined in 2001, the BRIC nations (Brazil, Russia, India, and China) were the darlings of world economists, who projected that the four developing economies would mature during the 21st century and surpass the economic output of many developed markets. Growth has been uneven, however, and China now dominates this economic grouping in terms of economic growth, income per capita, and payments implementation. China’s point-of-sale terminal installations and cards outstanding are now more than double U.S. deployment. India, though similar in size, lags China. Inflation and shortfalls in growth of gross domestic product have had a particularly strong impact on Brazil and Russia. India is well intentioned but the process is moving slowly.

A new research report from Mercator Advisory, Brazil, Russia, India and China: Payment Developments in the BRIC Countries, discusses how the BRIC nations, while similar in their long-term potential, face unique challenges based on economic, political, and social issues. The report also identifies how each country, in its own ways, is moving toward a more country-driven payments model rather than just integrating the universal branded payments scheme.

“In about 15 years, China UnionPay has built out a payments function that dwarfs the U.S. market in terms of deployed credit and debit cards, plus terminal installations,” commented Brian Riley, Director, Director Credit Advisory Service and author of the report. “Another interesting facet of the BRIC markets is their use of domestic payment schemes, such as ELO in Brazil, Mir Card in Russia, RuPay in India, and UnionPay in China. These will not eliminate the need for international payment cards, but they will certainly divert transaction volume.”

Highlights of the research report include:

  • Key economic indicators in the BRIC markets
  • Projected credit and debit card volumes
  • The implications of indigenous payment networks that run outside or in tandem with global payment systems
  • Discussion of why China payments flourish and India payments languish
  • Long-range implications to the payments industry

This research report contains 22 pages and 11 exhibits.

Companies mentioned in this report include: Alfa-Bank, American Express, Banco Santander, Citi, Deutsche Bank, Discover, Elo, Equifax, Experian, FICO, First Data, Goldman Sachs, HDFC Bank, HSBC, ICICI Bank, Itaú Unibanco, Mastercard, Standard Chartered Bank, TransUnion, TSYS, Visa, and VTB 24.

Members of Mercator Advisory Group’s Credit Advisory Service and Global Payments Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

For more information and media inquiries, please call Mercator Advisory Group's main line: 1-781-419-1700, send email to media(at)mercatoradvisorygroup(dot)com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Karen Yetter
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