Product Transparency Event to Focus on How CPG Brands Should Respond to Consumer Sustainability Concerns

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The Path to Purchase Institute's October 18, 2017 Event A First for the Retail Industry

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Ninety-four percent of consumers say it is important that brands and manufacturers are transparent about what is in their food and how it is made. In addition, seventy-three percent of consumers are willing to pay more for a product that offers complete transparency.* On October 18 in Rosemont, Illinois, the Path to Purchase Institute will host TransparencyIQ, the retail industry’s first event to address the need for consumers to know what’s in the products they buy.

Consumer and business media are invited to attend with full access to the conference and come away with information and insights of increasing importance to their respective audiences. The full agenda can be found at https://www.transparency-iq.com/home/agenda.

The program will include case studies, how shopper data can drive marketing strategies, and the importance of building trust into a retailer’s brand profile. The program will include numerous major industry leaders, including:

  • Walmart
  • The Hershey Company
  • Unilever
  • McKinsey & Company

“Transparency is a critical consideration among today’s shoppers. And while ingredient information is vital, it's only the first step in building the product and company trust today’s consumers demand,” said Michael McMahon, president and executive director of the Path to Purchase Institute. “TransparencyIQ is designed to discover other critical elements of building an open and honest relationship with shoppers.”

Register at https://www.transparency-iq.com or call Joan Driggs at 224-632-8211 for more information.

About the Path to Purchase Institute:
The Path to Purchase Institute is a global association serving the needs of retailers, brands, and the ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.

*Label Insight 2016 Transparency ROI Study

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Bruce Hendrickson
EnsembleIQ
+1 (224) 632-8214
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