I’m excited to participate on a panel with such a diverse cross section of innovators in the cannabis industry who are shaping the way consumers perceive cannabis.
OAKLAND, Calif. (PRWEB) October 12, 2017
Guillermo Bravo, CEO of Foottraffik - https://www.foottraffik.co/ - the fastest growing dispensary marketing agency in the cannabis industry will be a featured speaker on a marketing panel at New West Summit, Saturday October 14, 2017 to be hosted at the Marriott City Center in Oakland, CA.
The panel — Marketing and UX: Targeting The Cannabis Consumer — is comprised of leading marketing experts who will discuss how brands and retailers are increasingly focusing on marketing and user experience (UX).
Questions they will address include:
- How do marketers create an experience in which consumers can connect to brands when they are inundated by a shop full of products?
- How do companies differentiate their brands in a highly competitive, often commoditized market where consumers are obsessed with price?
- What marketing tactics -- from celebrity endorsements to advertising campaigns -- work most effectively?
As the CEO of the fastest growing digital marketing agency focused exclusively on cannabis dispensaries, Guillermo Bravo will share his “in-the-trenches” insights and best practices on how to appeal to diverse consumer populations, drive new business, and create loyal customers.
“I’m excited to participate on a panel with such a diverse cross section of innovators in the cannabis industry,” said Bravo. “I look forward to sharing my insights on how to improve consumer experience, while reinforcing best practices.”
New West Summit is the first conference to focus exclusively on the game-changing, disruptive developments in technology, investment and media within the cannabis space.
Panel Details: “Marketing and UX: Targeting The Cannabis Consumer”
Brands and retailers are finally focusing on Marketing and User Experience. A connection, a vibe, similar values, creative aesthetic – what do the new consumers relate to when they are bombarded by a shop full of products? What will make your brand stand out amongst the others. Is your consumer mall or boutique? Nature or urban landscape? Celebrity endorsements and advertising – what works? Hear what branding and marketing experts have to say.
Where: East Hall, Room B at Marriott City Center in Oakland, CA
When: Saturday, October 14, 2:15pm-3:15pm
Moderator: Max Simon – Founder and CEO, Green Flower Media
Guillermo Bravo – CEO, Foottraffik
Carolyn Gerin – Co-founder, Cannawise
Rick Bakas – Founder fresh baked goods and founding member of the American Cannabinoid Clinics
Celeste Miranda – Founder and CEO, Cannabis Marketing Labs
Foottraffik is headquartered in San Francisco next to some of the biggest brands in the world -- like Google and Twitter. We also have satellite offices in San Diego and Seattle. Our core values inform everything we do, from how we engage with clients and partners, to creating the most innovative, highest ROI digital marketing programs. And, we employ laser focus, working exclusively with the most exceptional dispensaries in the cannabis industry.