New York, NY (PRWEB) October 12, 2017
The National Pork Board conducted a satellite media tour live from Chicago on October 4th to announce that Leslie McCuiston has been named the 2017 America’s Pig Farmer of the YearSM. McCuiston was recognized following a third-party audit of on-farm practices and after taking part in a series of written and oral interviews by a third-party panel of subject-matter experts.
McCuiston has achieved excellence in all aspects of pig farming through a dedicated focus on food and employee safety, animal welfare, environmental stewardship and community service.
“For me, pig farming isn’t just a job, it’s a career that I am passionate about,” McCuiston said. “I want to find new, innovative ways to show others what we do in pig farming, explain how much we care and help people understand where their food comes from.”
A video accompanying this announcement is available at: https://youtu.be/O4109mA1WOQ
For the U.S. pork industry, social responsibility is demonstrated every day by taking care of people, pigs and the planet and through a commitment to continuously improve. Today, there are 60,000 pig farmers in the U.S. raising nearly 120 million pigs. The award recognizes a pig farmer who excels at raising pigs using the We CareSM ethical principles and who connects with today’s consumers about how pork is produced.
About the National Pork Board:
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety and sustainability and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at pork.org.