As GE looks to transform from an industrial company to a digital one, it was important for them to recognize the impact that the corporate site had on that message and how the renaissance of the .com was driving a deeper marketing accountability along the customer decision journey.
New York, NY (PRWEB) October 13, 2017
GE and Vertic are today celebrating a leading decoration for the redesign of http://www.ge.com, as they scooped The DRUM B2B BRAVE Award for Best Use of Data & Technology in a Website.
As Europe’s largest marketing website, and with 1m of its 1.7m page views per month coming from the USA, the Drum is recognized as a leading media partner to the advertising and marketing industry. Over its 40-plus years in business, The Drum has provided an extensive targeted audience for all of its partners, and created the Be Brave Awards to celebrate B2B’s bravest champions. Judging for the awards was based on supporting evidence of Creativity, Effectiveness, ROI, and Commercial results.
Commenting on the awards, Sebastian Jespersen, CEO of Vertic said, “As GE looks to transform from an industrial company to a digital one, it was important for them to recognize the impact that the corporate site had on that message and how the renaissance of the .com was driving a deeper marketing accountability along the customer decision journey. It was a large-scale transition to do away with traditional navigation and have a search functionality front-and-center on the site. The machine learning-powered search experience transforms the navigation and technology paradigm of what is expected on a corporate site, providing an intelligence in the search that is typically only seen from an experience on Google. From the start we were very ambitious in our vision, as we believed that learning the intent of each individual user through their usage of search would be able to provide a more holistic view of stakeholders’ positions in an information journey, from which we would be able to resultantly create a highly customized and relevant experience for each subsequent visitor.”
The new GE.com is being recognized as a benchmark within the corporate .com industry. Having already won awards such as Best Brand Website at the ACE Awards, and Best Navigation Structure at the Webby Awards, this third award shows how the corporate .com can blend the best of brand, user interface and technology, for an impactful customer experience and to drive tangible business results.
"It is fantastic for GE and Vertic to be continually awarded such accolades,” continues Jespersen. “GE can be truly seen as pioneers in their vision to change the corporate site navigation and technology paradigm and we continue to see the site become ever more intelligent to align with their customers’ needs and behavior."
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results. Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel. Founded in 2002, we are represented in New York, Seattle, Copenhagen and Singapore. Please visit http://www.vertic.com