Proves to HomeAway & Airbnb That Hosts Brand Identity Matters with New Feature

Share Article launches branded profile pages for vacation rental providers proving to HomeAway and Airbnb that the providers brand matters. Vacation Rentals

Vacation Rental Providers are losing their brand identity to OTA's and its hurting the Traveler launches a game changing feature in the vacation rental space allowing rental providers to reclaim their brand identity. The new addition comes in the form of Branded Profile Pages, and the timing couldn’t be better. As other major sites like HomeAway/VRBO and Airbnb are stripping virtually all forms of direct communication and branding away from their rental providers, is pushing branding to the forefront.’s new Branded Profile Pages allow owners and property managers to capture a custom URL much like they would for their company’s Facebook page. This gives providers a lasting way to showcase more than just their homes but who they are as a company. Travelers are more comfortable booking with a brand they trust. Currently OTA’s are forcing travelers in the vacation rental space to book with no knowledge of the brand behind the rental. Travelers are being forced to book before they get any true direct communication with the provider that will be responsible for executing the rental.

The lack of brand identity among vacation rentals can often lead to a bad start to a traveler’s vacation experience. They are purchasing on a site where they are made to believe controls the inventory or at very least knows the inventory. Unfortunately, the truth is these sites are only there for the transaction and to collect their service fees. The provider takes over from there. This leads to travelers booking a home that might not be ideal or potentially renting from a provider that is not as responsive as they would like. All vacation rentals are not equal and neither are the providers.’s Branded Provider Pages is a giant step in the right direction to create a better experience for travelers and rental providers alike. Bringing brand identity to the forefront lets travelers know exactly who they are renting from. This feature also gives the providers a chance to get to know the traveler from the first point of contact and to direct them to the vacation rental best suited for their upcoming vacation.

Vacation rental owners need to take action fast and get their properties listed on and claim their custom domain. The custom URL providers can claim will look like Vacation rental providers should claim their URL before it is taken. This is a huge value to rental providers in regaining their brand identity in the vacation rental space.

Branded Profile Pages are just another display of’s commitment to truly open communication and direct bookings.

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Kyle Gale
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