Bold Entity Announces Launch of New Website for the City of Princeton

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The City of Princeton partnered with the innovative digital marketing firm to showcase life in the city while also providing a significant administrative cost savings.

“It was very important to us that people visiting our website found it friendly as well as functional, so they can easily see the benefits of living and doing business here,” said Derek Borg, City Manager

Bold Entity, an innovative brand strategy and marketing company, announced the completion and launch of the new City of Princeton, Texas website. Utilizing the organization’s proprietary brand strategy and development process, the City of Princeton is able to showcase the many benefits they have to offer residents, businesses and the community, while improving the online experience for any online visitor.

“Our focus was to empower the City of Princeton to deliver their powerful message of focus on family and traditional values,” said Valerie Jimenez, founder and CEO of Bold Entity.

The team at Bold Entity launched the project with a branding strategy to ensure that the City of Princeton would be reflected appropriately. Then the team focused on website visitors having an excellent experience once they reached the website.

“We want to make sure that everyone who visited the site could find what they wanted quickly, while showcasing the beauty of the city by using original photography of the area,” said Jimenez.

In addition to improving the look and feel, Bold Entity developed the website so that it is easy for internal departments to update their components, saving the city thousands of dollars on website updates while ensuring that visitors receive the most up-to-date information.

The new website provides vast details in an easy-to-access manner. Everything from the city’s rich history to community activities to a How Do I page is readily accessible and easy to read via any device.

“The most important aspect of getting this website completed was to ensure that we conveyed the true emotion and meaning of what it’s like to be a part the Princeton community,” said Jimenez. “We are pleased with the outcome and believe that visitors will enjoy the new experience they receive when they visit the website.”

To learn more about the City of Princeton, visit the new website at

About Bold Entity:

Bold Entity empowers companies to reach their marketing goals by providing exceptional creative services that deliver positive experiences. Our proven methodology aligns with your big ideas to ensure that you are represented both digitally and traditionally. Through our innovative methodology, we are able to propel our clients into a thriving position in the marketplace. To learn more about Bold Entity, visit

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Valerie Jimenez
Bold Entity, Inc
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