I urge CEOs and other executives who may not know how to authentically connect talent to their strategic objectives to read The Talent Brand. -Marshall Goldsmith
New York, NY (PRWEB) October 18, 2017
A branding expert may ask, "Do you have a favorite store that you visit frequently, where the employees know your name and buying preferences? What about the barista at Starbucks who knows just how you like your coffee? Isn’t that why you keep going back?"
That’s the hallmark of a truly successful brand—when the hearts and minds of an organization’s employees are fully aligned with delivering a branded experience to consumers. As branding expert Jody Ordioni outlines in her timely book, The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organization (LID Publishing: http://lidpublishing.com/), talent branding is the fulfillment of a promise of an organization’s culture and the employee experience. It is informed by every interaction with an organization, from pre-employment vetting to post-employment separations. It is a shared dialogue of that experience, owned by every past, present, or potential employee and visible everywhere. According to LinkedIn, North America’s 2015 Top 100 InDemand employers were Google, Apple and Facebook. It’s no surprise that these companies are among the top 25 brands in the world.
Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix (https://www.brandemix.com/), Ordioni outlines the process for creating the key framework that defines an organization’s culture. The Talent Brand guides the reader through Brandemix’s carefully constructed talent brand architecture development methodology, providing complete access to branding tools, brainstorming templates, learning resources and activation process.
“The fastest and surest way for organizations to drive their business results is to leverage the power of their talent,” says Ordioni, “and when talent branding is done well, your messages will inspire and incentivize your employees to become living ambassadors of your brand, and passionate contributors to the success of your organization. They will work harder, attract more talented professionals to join your organization, and entice more customers to your business.” You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results.
“The Talent Brand is a must read. Direct in her approach, Jody Ordioni explores the art of making a strong emotional connection throughout an entire organization to drive business forward.” —Pat Wadors, Former SVP, LinkedIn
“I urge CEOs and other executives who may not know why or how to authentically connect talent to their strategic objectives to read The Talent Brand. By following Ordioni’s clear path forward, organizations can realize a swift and significant impact to their bottom line.” —Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won’t Get You There
The Talent Brand is currently available for pre-order on Amazon (https://goo.gl/LAufme) and will officially go on sale November 27, 2017.
About Jody Ordioni
Jody Ordioni is the founder and chief branding officer of Brandemix—a New York-based branding and communications agency that solves challenges through defining and marketing organizational culture to the people who drive business forward. Representing a wide range of industries from retail and tech to non-profit and healthcare, her clients have included Best Buy, Bloomingdale’s, Planned Parenthood, NBC Universal, and Nikon. Visit: https://www.brandemix.com/
About LID Publishing
LID Publishing specializes in working with business authors and organizations to help them develop content to promote their brand, message, and expertise. Founded in 1993, LID has over 1,700 authors and continues to add approximately 120 new titles each year. Visit: http://lidpublishing.com/