Leading expert on Main Street business to speak at NEFMA 2017 Fall Conference

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Jim Blasingame to reveal how community-based financial institutions can stay relevant in The Age of the Customer

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Jim has a unique ability to reveal how to successfully respond to the fast-changing digital marketplace.

The New England Financial Marketing Association (NEFMA) announced today that award-winning thought-leader on small business and entrepreneurship, Jim Blasingame, will speak at their upcoming 2017 Fall Conference: Marketing at the Moment of Relevance, in Providence, RI, on October 19-20, 2017. The focus is how Main Street financial institutions can stay relevant in the Digital Age.

NEFMA is a professional association for financial marketing executives from banks and credit unions throughout New England, providing personal and professional development of members through educational meetings and networking opportunities.

"We're very excited to have someone with Jim Blasingame's credentials address our event," said Andrew Erickson, NEFMA Director and Programming Chair. "Jim is a long-time friend of Main Street banks and credit unions, and has a unique ability to reveal in plain English how to successfully respond to the fast-changing digital marketplace."

"It's an honor to be invited to spend time with the NEFMA members, representing hundreds of small banks and credit unions across New England," Blasingame said. "I've been an ardent champion of locally owned financial institutions for decades, because they're a Main Street small business's best friend."

Blasingame is recognized as one of the world's leading experts on small business and entrepreneurship. He's founder and president of Small Business Network, Inc., but best known as the creator and award-winning host of the nationally syndicated weekday radio program, The Small Business Advocate® Show.

Blasingame's multi-award-winning book, "The Age of the Customer: Prepare for the Moment of Relevance," has sold 75,000 copies. He is a syndicated columnist for newspapers and magazines, in print and online, including Forbes.com, BizJournals.com, Manta.com and Nasdaq.com. Blasingame's next book, "The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed," will be released in 2018.

The Small Business Advocate® Show is the flagship brand of the media company, Small Business Network, Inc. (SBN), which produces and distributes multi-media small business resources worldwide. Insperity is the Presenting Sponsor of all of SBN's media productions.

SBN web sites are: SmallBusinessAdvocate.com and AgeoftheCustomer.com. The Small Business Advocate® and The Age of the Customer® are registered trademarks of Small Business Network, Inc.

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