Mediaplanet and Industry Leaders Team Up in the Fight Against Cancer

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Mediaplanet with ASCO and more, launches its Fight Against Cancer Campaign within USA TODAY and online.

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With the help of top of associations, this campaign will detail how cancer affects individuals both on a medical and personal level.

Mediaplanet announces the launch of this September’s edition of “The Fight Against Cancer,” in collaboration with ASCO, ASTRO, American Brachytherapy Society, Cleveland Clinic, Cedars-Sinai, and St. Jude Children’s Research Hospital.

The multi-platform campaign highlights the latest innovations in cancer treatment and features several stories from cancer-patients and their loved ones.

There are most than 200 different types of cancer, and this campaign will address how vastly different each individual disease is. With the help of top of associations, this campaign will detail how cancer affects individuals both on a medical and personal level.

The print component of “The Fight Against Cancer” was distributed within USA Today in New York, Washington D.C., Chicago, and Los Angeles markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign will provide readers with information about treatment options and address the stigma associated with radiation therapy. The campaign will also discuss the key differences between radiation and immunotherapy, and why certain treatment options are better for certain individuals. A key focus of this initiative is the importance of cancer staging in successful treatment.

About Mediaplanet 
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Vanessa Rodriguez
vanessa.rodriguez(at)mediaplanet.com
(646) 979-2833

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Donna Nuriel
Mediaplanet
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