The campaign provides insight into a population impacted by this crisis that is often overlooked: The caregivers and family members of those living with opioid and heroin addictions.
New York, NY (PRWEB) October 19, 2017
Mediaplanet has unveiled its cross-platform “Opioid Addiction” campaign, focusing on the growing epidemic of opioid misuse in the United States. The campaign provides insight into a population impacted by this crisis that is often overlooked: The caregivers and family members of those living with opioid and heroin addictions. The print and digital publication focuses on several key issues surrounding this crisis including signs to recognize opioid misuse in a loved one, the role played by physicians and the medical community in turning the tide on this crisis, and an explanation of the treatment options available.
“Opioid Addiction” is a print and online campaign, distributed within USA Today in New York, Chicago, San Francisco, Cleveland, D.C/Baltimore and Philadelphia, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The print component was also featured at the National Council for Behavioral Health’s Hill Day.
The digital component of the campaign is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. The digital homepage and cover of the print publication feature former Department of Health and Human Services Sectary, Tom Price. The narrative discusses his strategy for combatting the current opioid epidemic in America.
This campaign was made possible with the support of Secretary Price of the U.S. Department of Health & Human Services, Dr. Volkow Director of the National Institute on Drug Abuse, the Centers for Disease Control and Prevention, Substance Abuse and Mental Health Services Administration, National Council for Behavioral Health, Partnership for Drug Free Kids, Anxiety and Depression Association of America, Indivior PLC, Alkermes Pharmaceuticals, Discovery Education, Drug Enforcement Agency, American Society of Regional Anesthesia and Pain Medicine, Cigna Health, Phoenix House, CARF International , Mountainside Treatment Center, Futures Recovery Platform and Ohio Christian University.
To learn more about prescription medication and heroin addiction and the resources and treatments available to end opioid dependence, click here.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.