Hospital marketing agency publishes playbook on 2018 top healthcare marketing trends

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Playbook details the emerging 2018 marketing trends of the healthcare industry

2018 Healthcare Marketing Trends Playbook

2018 Healthcare Marketing Trends Playbook image

Healthcare marketing agency Smith & Jones recently published their fourth annual trend watch, “2018 Healthcare Marketing Trends Playbook”. Through in depth research, analysis and 30 years of healthcare marketing experience, the agency uncovered an emerging group of healthcare marketing trends for 2018.

The playbook outlines eight top trends that healthcare marketers are going to want to leverage in 2018, many of which shine light on serving patients better. Healthcare consumers today are more informed, empowered and impatient than ever which means that healthcare marketers need to be as helpful as possible. You’ll also find out how to move the needle by making impactful moves and what simple strategies you can use to help you achieve quick wins.

“Smith & Jones has gone a step further than other trends publications. Instead of your run of the mill trends report, we’ve created a playbook, a publication filled with actionable ideas that you can put to use right away,” Smith & Jones CEO Mark Shipley said.

To find out which trends made our list, download the “2018 Healthcare Marketing Trends Playbook” here.

About Smith & Jones

Smith & Jones is where healthcare brands come to get better. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Mark Shipley