New Guide Shows How to Avoid Emotional Entanglements While Investing

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Stephen H. Archer looks to keep your money safe from yourself

Investing is a complicated process, with several factors to consider before committing your money. The last thing investors think about is their feelings. Former certified financial planner, stock analyst and managing trader Stephen H. Archer has watched as emotions have influenced investment decisions for years. Now, he advises readers on the behavioral aspects of investment decision making in “The Mind and the Stock Market: A Primer for a Beginning Investor.”

“The Mind and the Stock Market” sheds light on the perils of emotional investing. Archer provides an educational tool that presents practical advice regarding the psychology of the mind and how it plays a role in the investment decision. He urges readers to be objective and thoroughly research their prospects before taking action.

Archer’s guide aids two different groups of investors including skilled professionals and investment amateurs. It warns experienced investors of the mind’s influence on investment decisions and encourages them to remain impartial. Additionally, it will introduce beginning investors to broad strategies and present alternative investment plans.

“There are many books on the mechanics of the market but few on behavioral aspects of investing,” Archer said. “All investors need to be aware of the emotional influence on investment decisions, so that they can avoid mental errors. The Mind and the Stock Market enlightens readers about the mental or emotional influences of investing and how to curb that habit.”

“The Mind and the Stock Market: A Primer for a Beginning Investor”
By Stephen H Archer
ISBN: 9781532019821 (hardcover) 9781532019807 (softcover) 9781532019814 (ebook)
Available at Amazon, Barnes and Noble and iUniverse

About the author
Stephen H. Archer earned a bachelor of arts and master of arts in economics and a doctor of philosophy in finance from the University of Minnesota. He is a past president of the Financial Management Association and treasurer of the American Institute of Decision Sciences. He founded the Finance Department at the University of Washington, the internationally recognized Journal of Financial and Quantitative Analysis, and the MBA program at Willamette University. A retired Certified Financial Planner, he has lectured in the United States of America, Italy, England, Switzerland, and Japan.

Review Copies & Interview Requests:
LAVIDGE – Phoenix
Jacquelyn Brazzale
480 998 2600 x 569

General Inquiries:
LAVIDGE – Phoenix
Satara Williams
480-998-2600 x 586

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