Maria Shireen® Continues to Expand with the Acquisition of Hairbanglez®

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With the acquisition of Hairbanglez, Maria Shireen® continues to grow its product and patent portfolio.

Maria Shireen®, maker of the original hair tie bracelet, today announced that the company has acquired Hairbanglez, a collection of bangle bracelets designed to hold hair ties, including its patents. The deal closed on October 23, 2017.

Maria Shireen, launched by husband-and-wife team Arni and Shireen Thor in 2016, is a fashion accessories industry pioneer renowned for combining the function of elastic hair ties with the stylish appeal of a bracelet. Hairbanglez is strongly aligned with Maria Shireen’s vision and product offerings in both function and style. The acquisition plays a critical role in Maria Shireen’s strategic growth plan, bringing the company’s patent portfolio to a total of 8 utility and 9 design patents and maintaining its position as the top intellectual property owner in its category. The acquisition also supports Maria Shireen’s efforts to meet the style and price point demands of a wider range of consumers.

“Acquiring Hairbanglez supports our growth initiative across the beauty and accessories industries, as well as our overall goal of making carrying and keeping track of elastic hair bands easier, healthier and more stylish for women of all ages,” said Shireen Thor, Maria Shireen CEO and Co-Founder.

Maria Shireen and Hairbanglez will each continue to sell products under their own branding and operate their respective websites, with Maria Shireen servicing Hairbanglez’s existing wholesale customer base. The Hairbanglez collection will also retail on the Maria Shireen website. In addition, Maria Shireen plans to enhance online marketing and marketplace distribution through channels such as Amazon.

Karin Zannella created Hairbanglez in 2011, inspired to find a better way to hold her hair ties during her morning commute. “I am so excited that Hairbanglez is now able to grow and flourish under the Maria Shireen brand,” said Zannella. “Their leadership team shares the same values, and I know that for years to come we will be changing the way women and girls carry around their hair ties, one bracelet at a time.”

For more information on Maria Shireen or Co-Founders Shireen and Arni Thor, please visit http://www.mariashireen.com.

About Maria Shireen®
Maria Shireen® is the first-and-only jewelry accessory company to combine the function of elastic hair ties with the stylish appeal of a bracelet. Created by visionaries Arni and Shireen Thor, Maria Shireen hair tie bracelets have revolutionized elastic hair ties across the fashion, beauty, accessories, and health industries. The hair tie bracelet is designed to create a unique piece of jewelry that keeps easy-to-lose accessories on lock and comfortably on-hand. The sleek slip-on bracelet has a channel that holds thick or thin bands in place, alleviating the pressure from the elastic around the wrist while giving the blasé hair tie a bold makeover. Maria Shireen hair tie bracelets are available in a variety of designs to suit a range of styles and lifestyles.

The Maria Shireen® flagship patent-protected hair tie bracelet holds more utility patents on jewelry bracelets than any other company in the world, and has been featured in over 100 print, online and broadcast media outlets. Industry recognitions include Red Herring North America Top 100 (2017). Since 2016, Maria Shireen® has expanded sales of its bracelets to over 45 countries, growing into a multi-million dollar business through e-commerce alone.

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GG Benitez

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