MarTech Advisor’s App for Slack Continues Seeing Adoption Growth in the PR Community

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Real-time updates on martech news, views and research available directly within the collaboration channel; simplified editorial engagement opportunities with MTA using this faster connect tool

A quarter since the release of their MTA for Slack App, MarTech Advisor continues to see exciting adoption for their app within the Slack platform. The app has facilitated more than 100 PR agency teams across the world in bringing their clients’ voice to the market, weighing in on trending topics and collaborating on numerous editorial initiatives.

The innovative app is bringing a shift in how Public Relations agencies pitch their clients to digital media publications across the world. The two-fold advantage of the app is that even as it tips off PR reps in real-time about the stories that are being worked out and get their clients to participate in them, it also gives them visibility into how their client’s competitors are interacting with the media.

“Our team has found the MTA for Slack app really useful – especially the detailed media opportunities that it populates. As a PR agency, we always appreciate when editors and outlets are willing to share more details about the projects on which they’re working. With a number of our clients operating in the martech space, it’s great to have yet another way to plug in with a leading publication for that industry,” says Anna Julow Roolf, Director of Strategic Initiatives at BLASTmedia, a national B2B technology public relations agency.

Specifically designed to enable marketing and PR teams to receive quick, convenient and timely martech updates within their Slack channel, it allows for customization to track the competitor companies of choice, weigh in on stories in progress (Editorial Alerts) and secure insights on a range of martech topics from industry leaders (articles, interviews, software reviews, videos), all at a frequency of the users’ choice. It’s as simple as setting your preferences and receiving updates as soon as they are live on the MarTech Advisor site!

“Slack was the channel of choice for us, considering the platform’s record growth, growing popularity and 6 million daily active users at last count,” said Ankush Gupta, Founding Editor at MarTech Advisor and the creative owner, MTA for Slack. “As a publication in the thick of furious story frequency, we have first-hand experience of the back and forth involved in getting a story out. With global teams being a given today, coordinating across different time zones can be a real challenge. We knew there had to be a better way of doing this and when the idea for MTA for Slack came up, we knew we were on to something. This feature has made it a win-win for both our writers and the PR reps with quicker responses on both ends.”

The collaboration that this app is enabling between editorial and marketing & PR teams is evident from the fact that it has streamlined more than 50 feature articles in one quarter at MarTech Advisor. PR companies now have a much simpler way of contacting feature writers at MTA and share their commentary and quotes to get share of voice for their brand or client. New features for the innovative app are in beta and future plans include opening up the app to end users as well. These features will be rolling out soon.

About MTA for Slack

MTA for Slack is designed to help app users track martech companies and martech content that are aligned to their needs. The innovation allows PR reps, corporate communications teams from tech vendors touch base with respective writers in real time and contribute commentary or insights on behalf of their clients. To receive daily martech updates and feature in upcoming stories, the Slack admin for the particular team needs to choose the ‘Add to Slack’ option and customize as per their team’s requirements using the configuration settings available.

About MarTech Advisor

MarTech Advisor is one of the fastest growing media brands providing unbiased news, industry research, software recommendations, and aggregated job opportunities for marketing professionals.
Our community, of over a million professionals, includes highly engaged thought leaders (read: CMOs and marketing experts) that regularly contribute and participate on MarTech Advisor.
Leading marketing technology brands like Salesforce, IBM, Oracle and SharpSpring partner with MarTech Advisor to reach these highly engaged audiences and drive improved marketing performance across the funnel.

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Damin Babu
since: 08/2014
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