Houston CPA Firm DRDA Reveals New Brand Look

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Houston CPA firm DRDA Reveals New Brand Look

DRDA, a long time Houston CPA and business consulting firm, rolled out a fresh brand look and feel on Thursday, October 12, 2017. By launching their new website, featuring clean design and easy-to-use navigation, DRDA took a step ahead of many other CPAs that are stuck with an outdated brand and out-of-touch marketing materials.

DRDA’s old and new websites are night and day. The navigation is simple and clean, making it easier than ever to use. A customer can find everything he/she needs right from the homepage, including portal access, about the company and who they serve, DRDA’s incredibly comprehensive list of services, news and much more. The new site is more lightweight as well. DRDA have removed certain pages that didn’t see a lot of Internet traffic, as well as trimmed the text in a way that forces it to work harder and smarter with less to read.

A big focus for DRDA is building trust. To do so, they have added both written and video testimonials of satisfied clients on the homepage of their new website. Potential customers are now able to see first hand the kind of first class service and experience they can expect when working with DRDA.

Lastly, and possibly most importantly, DRDA’s “Services” section received a major overhaul – which it desperately needed. The homepage features their most important and popular services, including BORSA™, Accounts Receivable Management, Cash Flow Optimization, Reasonable Compensation, Succession Transition, Risk Management and Quickbooks Training. The remaining services are tucked away on a seperate page as to not clutter up the website design. What was once an impossibly long list of services is now a clean grid featuring pop up explanations that are easy to understand. There aren’t a lot of options for downsizing such an overwhelming amount of content but DRDA absolutely knocked it out of the park.

A little more about DRDA:

The proactive CPA firm has narrowed down exactly who they are in three sections.

Their purpose: “To build sustainable value for our clients and ourselves. Sustainable value is lasting value. Lasting value creates a secure and comfortable future for you, your family and/or employees.”

Their brand promise: “Working to improve your future… Not just account for the past. We help our clients define and achieve their goals with a suite of services not available from traditional CPA firms.”

Their core values and beliefs: “Require trusting, respectful bilateral relationships with clients, partners & employees by demanding ethical excellence: Honesty, Integrity, Character & Quality. Maintain a solution focused culture of continuous improvement and accountability. Focus on excellence in service by the DRDA team. Focus on personal & professional growth & development. Be the trusted advisor to our clients. Provide the best solution for our clients... Be it ours or someone else’s.”

They also offer diverse services for diverse industries, which include:

Construction, healthcare, international, manufacturing & distribution, not-for-profit, professional services, real estate, search funds, technology, insurance, airline & transportation, banking & finance, retail and many more. They’ll surely find the correct business solution for any person and company, no matter what field said company may reside in.

Many small and medium size businesses can often let financial matters slide onto the back burner because they are so busy making other ends meet. However, keeping up with taxes and finances is not only crucial to success, it can become a legal issue as well. DRDA understand the hardships that come with being a business owner, that’s why they offer such a comprehensive list of services – to aid their clients in any and all capacities and through every step of the financial process.

DRDA is working to improve your future… not just account for the past.
Contact DRDA

1120 Bay Area Blvd. Houston, TX 77058

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Daniel Heuer
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