Prūf Cultivar Modernizing Cannabis with Addition of Jeremy Plumb, New Growing Technologies

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Industry Expert to Drive Growth and Development, Create New System of Genetic Profiles for Cannabis

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Prūf Cultivar, pioneer in cutting-edge cannabis cultivation, announces the addition of renowned industry expert Jeremy Plumb as director of production science. In his position, Plumb brings years of experience in cannabis cultivation and agricultural technology, allowing Prūf Cultivar to set industry standards for quality, specialization and consistency of cannabis production. The addition of Plumb marks a new chapter for the Oregon-based grower, with an eye to advance sustainable growing techniques, drive adoption of new technologies in the industry, and to create an entirely new system of genetic profiles for cannabis.

Prior to joining Prūf Cultivar, Jeremy Plumb consulted with cannabis researchers in Israel, advised members of US Congress on cannabis policy, and founded the Cultivation Classic, Oregon’s leading ethically grown cannabis competition. He also serves on the technical advisory committee of the Resource Innovation Institute, is the executive director of the Open Cannabis Project, and is co-founder of Portland-based dispensary, Farma.

Under Plumb’s guidance, Prūf Cultivar will embark on a long-term mission to cultivate ideal conditions for cannabis exploration and create an entirely new system of genetic profiles. Primary focus is assigned to production and growing conditions, where precision controls have potential to create more consistent, high quality products. Prūf Cultivar is modernizing an out-of-date system that emphasizes plant strain as the primary indicator of quality and user experience, focusing instead on conditions that create consistent chemotypes that result in a wide diversity of experiences with the product.

“Humans have grown and used cannabis over 12,000 years, but misconceptions and misinformation have kept us from truly understanding it,” said Plumb. “By studying the genetics of cannabis and modernizing our cultivation strategy, we can create consistent chemotypes that cater to each person’s needs for anything from pain management to sleep deprivation to a better recreational experience. We’re trying to change the entire narrative around cannabis in the United States and around the world, and to do that, you need the science to back up your claims.”

Prūf Cultivar’s growing facilities are uniquely equipped to address the specialized needs of their cultivars. One major concern is energy consumption, and Prūf Cultivar is adopting sustainable practices that reduce its energy footprint and significantly enhance control over growing conditions. The use of LED lights and state-of-the-art HVAC systems, paired with the reduction of synthetic fertilizer, represent major steps towards more sustainable practices. Notably, Prūf Cultivar is setting a goal to be one hundred percent organic by end of 2018. Long term goals include the construction of modernized growing facilities that utilize solar energy, evolving “sun-grown” cannabis to “solar-grown,” for greater quality control.

“The production of a reliable, unique and diverse output of flowers and sustainable business practices are key pillars at Prūf Cultivar,” said Spencer Noecker, CEO of Prūf Cultivar. “Jeremy’s leadership on our team is making both of those goals a reality for us. His expertise, attention to detail and innovative thinking are revolutionizing the cannabis industry, bringing it into the twenty-first century of agriculture and setting a standard for other growers.”

For more information on Prūf Cultivar, please visit http://www.prufcultivar.com

About Prūf Cultivar:
Prūf Cultivar is the leader in cutting-edge cannabis cultivation. With a commitment to chemistry, conditions, people and knowledge, Prūf Cultivar is creating the ideal conditions for discerning exploration of cannabis. In addition to producing products uniquely curated to a variety of user’s needs, Prūf Cultivar is dedicated to understanding cannabis at a scientific level, allowing for innovations and consistency in cultivation practices as well as discoveries in new cannabinoids vital to the cannabis experience. For more information, visit http://www.prufcultivar.com

For more information, please contact:

Nick Brown
Matter Communications
prufcultivar(at)matternow(dot)com
971.245.4001

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Emily Stucky
Matter Communications
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