WorkBook6 Expands National Business Development Team

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New addition brings deep partnership development and engagement experience to the industry’s first full-service strategic partnership growth engine

WorkBook6. We Power Partnerships.

The expansion of our partnership development team is part of our continued investment in client success and support.

WorkBook6 today announced the expansion of their national business development team with the addition of Keith Selvin as Director of Partnership Development.

In his new role, Selvin allows WorkBook6 to expand its reach across each of the company’s four service areas: Partnership Development, Marketing Program Management, Media Monetization and Affiliate & Membership Groups. Further, Selvin’s deep partnership and revenue stewardship experience in both business and consumer focused marketplaces will help WorkBook6 continue to drive meaningful results for its broad range of clients.

WorkBook6’s brings proprietary new efficiencies to the marketplace through a flywheel effect, meaning the model outperforms traditional business development efforts through the creation of a growth-oriented community of marketers which self-propel. The addition of Selvin to the team allows for expansion of the model.

“As mainstream customer channels become more competitive, many companies are now looking to add scalable strategic partnerships,” said Selvin. “Brands, media partners, affiliate groups, everyone is looking for out-of-the-box ways to build sustainable revenue streams that deliver maximum impact, and WorkBook6 is on the leading edge of exactly that.”

Prior to joining WorkBook6, Selvin served in senior sales and marketing roles at industry powerhouses Goji and Hubspot.

“I’m proud to have Keith aboard. It’s great validation of what we’re building at WorkBook6,” said JT Benton, founder and CEO. “For many people, enterprises like Hubspot represent the pinnacle of the career path. For us - a young and growing company – to be able to recruit a talent like Keith to the team is really encouraging.”

With demand for WorkBook6’s service area expertise continuing to increase, the addition of Selvin is the first of a new wave of hires WorkBook6 is planning through Q4.

“The expansion of our partnership development team is part of our continued investment in client success and support,” said Benton. “WorkBook6 is all about bringing great business partnerships together. While we continue to build great technology, our people are the foundation. In that sense, we’re all excited to make Keith’s talents available to our clients.”

About WorkBook6
We power partnerships. Uniquely positioned across four primary service areas, WorkBook6 combines strategic leadership with unparalleled experience across all facets of Strategic Partnership Development, Marketing Program Management, Media Monetization and Affinity Organizations & Membership Groups. Combined, WorkBook6 leverages the efforts of a diverse team to power dozens of partnerships throughout a wide range of industry categories, building sustainable revenue for our partners across the customer acquisition ecosystem.

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