“Kubient is delighted to have received this verification from TAG. As a participant in the TAG Registry, brands and agencies have additional assurance that Kubient is a legitimate and verified entity, so we can present their video advertising campaigns to real humans and not an audience of robots, a
NewYork, NY (PRWEB) November 01, 2017
New York, NY – Kubient, a video advertising technology company, announced today that it has been approved as a participant in the TAG Registry by the Trustworthy Accountability Group. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.
Paul Roberts, Kubient’s Founder and Chief Executive Officer, explained:
“We are delighted to receive this recognition. It reinforces the efforts of our brilliant technology development team that is focused on solving some of the biggest issues facing the rapidly growing programmatic video industry: Fraud and lack of transparency. We expect to have many more exciting developments from them this year as well.”
The TAG Registry website explains that participants in the TAG Registry are “a Who’s Who of trusted partners for any company involved in digital advertising” and are part of “a protected system of supply chain participants and other advertising technology companies that demonstrate their commitment to higher standards of transparency and disclosure to their partners” (Source: https://www.tagtoday.net/tagregistry/)
According to Bob Liodice, President and Chief Executive Officer of the Association of National Advertisers, over $7.2 billion was wasted in 2016 on fraudulent traffic that real human beings never actually saw. "The level of criminal, non-human traffic literally robbing marketers' brand-building investments is a travesty," (Source: ANA Press Release: http://www.ana.net/content/show/id/38432)
The Kubient platform was built to execute billions of auctions a day while preventing fraud before it happens, rather than just identify it after the fact. What initially started as a desire to build a smarter ad server for video, turned into a full stack that includes an ad server, real-time bidder, video player, all powered by machine learning. The ability to do this is a huge accomplishment by the purpose-built and experienced team based in New York City.
Mr. Roberts said, “ With our enhanced fraud protection, Kubient joins industry leading companies such as Google, Yahoo, Facebook, and Amazon in their fight against fraud in digital advertising”
“Kubient is delighted to have received this verification from TAG. As a participant in the TAG Registry, brands and agencies have additional assurance that Kubient is a legitimate and verified entity, so we can present their video advertising campaigns to real humans and not an audience of robots, all too common in marketing today,” said Paul Roberts, Kubient CEO. “Kubient is committed to stopping fraud before it happens.”
Kubient offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost across the video advertising ecosystem. Kubient employs cutting-edge technology to reduce latency, increase transparency and combat fraud. The company’s proprietary machine learning algorithms power the results, providing advertisers assurance they are targeting the right consumer, at the right time, with the right message. Kubient’s technology provides full control to the publisher, allowing them to maximize their offering at scale and improve the overall user experience.
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