Revenu8 Adds Three Powerhouse Marketing Thought Leaders to Advisory Board Amid Expansion Plans

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Shail Khiyara, Christine Crandell and Shari Johnston join the advisory board to reinforce strategic and technology evolution

Revenu8, the leading media company behind MarTech Advisor, HRTechnologist and ReadITQuik, today announced the formation of its advisory board with marketing thought leaders and prominent industry figures – Shail Khiyara, Chief Customer Officer at Blue Prism, Christine Crandell, President of New Business Strategies and Shari Johnston, SVP Marketing at Radius. The advisory board will consult Revenu8 on their product and market strategy, customer insights, and future business direction.

As part of the leadership team, Shail, Christine and Shari will contribute their insights on technology, marketing, and emerging opportunities to further help plot company strategy and accelerate growth. "We are incredibly fortunate to welcome such illustrious industry experts to our Advisory team," said Amit Varshneya, CEO of Revenu8. "They each bring exceptional knowledge and experience that will further strengthen our leadership team. Their commitment to our direction and growth is inspiring, and we are grateful for their counsel."

Shari Johnston, SVP Marketing at Radius and newly appointed board member at Revenu8 said, “I am excited to join as an advisor for Revenue8 and help guide the vision around making ABM and omnichannel a reality. B2B customer journeys today are complex. As a marketing leader and a professional that has navigated the tech space for many years, my goal is to help marketers deliver on the promise of a targeted and well-orchestrated end to end customer experience.”

A recognized thought leader, practitioner, speaker and author on corporate strategy, customer experience and emerging technology, Christine Crandell’s approach to marketing and strategy has led her firm, New Business Strategies, to be recognized in 2016 as the Best Customer Engagement and Strategy Consulting Firm by Corporate America News. “My prior experience with the Revenu8 team has been excellent,” she said. “When the opportunity to provide strategic direction and advice on the product and go-to-market offerings for Reven8’s impressive omnichannel ABM solution presented itself, I was happy to come on board as an advisor and have my knowledge with CX guide Revenue8’s brand objectives.”

With his experience in advancing market positioning, driving thought leadership, strong influencer engagement and brand awareness, Chief Customer Officer at Blue Prism, Shail Khiyara said about his joining the board, “Marketing has moved from being in a broadcasting mode to a listening mode. The nirvana state in marketing is understanding the customer experience and enhancing it. Solutions that piece together the data to reach customers across the entire buying cycle and their progressions are in high demand. I am excited that Revenu8 is addressing this area with their OmniChannel ABM solutions and am looking forward to working with the Revenu8 team.”

With three marketing leaders on board, Revenu8 is all set to refine its comprehensive suite of marketing programs for enterprises, which includes ABM Display at-scale, ABM Social powered by AI, a Branded Content Hub, Webinars, Content Syndication, first-party data driven Lead Generation and powerful real-time ABM Analytics Reporting. Now, enterprises can aim for a distinctive blend of adtech-martech with Revenu8’s flagship solution – Convert360 – for customized marketing programs that propel their Sales team’s pipelines and optimize conversions.

About Revenu8

Revenu8’s multiple media properties have evolved to become the fastest growing media brands providing unbiased news, industry research, software recommendations, and aggregated job opportunities for Marketing, IT and HR tech professionals. Leading marketing technology brands like Salesforce, IBM, Radius, Domo and SharpSpring have partnered with one or more of Revenu8’s media properties to reach and engage their targeted audiences to drive marketing performance across the funnel.

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