on Industry 4.0, IoT and Enhancing the Delivery of Business Services

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Director participates in K-Pintar & ESMT programme, with tour of German innovation, that illustrates how Digitalisation will affect service-based companies

Industry 4.0 & Digitalisation Programme for Media (by K-Pintar and ESMT)

Companies can dip-their-toes in IoT waters by pinpointing areas where they face the most cost/challenges, and brainstorming how digitalisation & sensors could help.

K-Pintar and the European School of Management & Technology (ESMT), in collaboration with HRDF, recently organised a tour of German innovation to highlight the importance of Malaysian businesses in preparing for Digitalisation and Industry 4.0.

The 7-day programme included classes, industry talks, site visits and tours of manufacturing plants in Berlin, Stuttgart and Munich. The first batch of 25 participants (who were from various print publications, media outlets and digital agencies) included Kristy Christie, Director of -- a web design and digital agency. Attendees interacted with futuristic technology to grasp the full impact of the coming revolution, and gain insight into how German companies were transforming their processes.

Industry 4.0 generally tends to conjure up visions of a highly automated manufacturing plant -- where computers analyse and decide on the most efficient way to get a job done, and then robots execute the formulated plan.

However, between watching a Mercedes S-Class get built by robots at the Daimler production facility to waving their hands in the air to flip the pages of a digital book (in the style of “Minority Report”) at the futuristic Fraunhofer Heinrich Hertz Institute (HHI) laboratory, perceptions changed. It quickly became apparent that the use of sensors, along with the limitless possibilities of the Internet of Things (IoT), would result in the Fourth Revolution being akin to a tidal wave with far-reaching consequences.

"Companies can dip-their-toes in IoT waters by pinpointing areas where they face the most cost/challenges, and brainstorming how digitalisation & sensors could help," said Christie, when discussing how service-based companies could approach the adoption of Industry 4.0 processes and IoT.

Depending on its implementation, the combination of Digitalisation, Industry 4.0 and IoT, will require a complete remodeling of business strategies and processes in various sectors – including those in service based industries - whether they are B2B or B2C oriented.

To learn how service-based businesses can implement IoT and Industry 4.0 practices to enhance service delivery, visit:

About Kristy Christie

A Director on the Intl' Association of Business Communicators APAC Regional Board (IABC) and Director of, Kristy’s background lies in entrepreneurial management, project management and training. Her ability to break down technical concepts and explain technology from the perspective of how it benefits businesses, has provided her with speaking opportunities by organisations who wish to benefit from her knowledge

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