SeQuel Response Adds Yet Another Layer of Precision to Audience Targeting

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Seasoned direct marketing analyst to help agency unearth additional consumer-data insights for clients

SeQuel Response announced today that it has tapped a top analytical mind in the direct marketing profession to decode nuanced trends in consumer data and further optimize clients’ audience testing.

Rob Moran brings nearly 20 years of direct mail expertise to the multichannel growth agency, after most recently serving as the Director of Product Marketing at North American Membership Group. In that role, he drove marketing strategy, implementation and analysis of all control offers and testing efforts, and was responsible for generating more than 50 percent of corporate revenue.

“I’m fortunate to be joining such a talented group whose strategies are already on the cutting edge of data targeting and performance analytics,” Moran said. “The data always tells a story, and I enjoy examining the data from countless perspectives, in search of that key nugget or insight that ultimately unlocks a greater ROI for the client.”

Moran will serve as the Senior Marketing Insights Analyst at SeQuel, which this year made its fourth consecutive appearance on the “Inc. 5000” list of the fastest-growing private companies in the country. He will be responsible for shaping SeQuel’s targeting strategies and performance dashboards by developing an exhaustive understanding of clients’ target consumers and competitive positioning.

“In Rob’s time at North American, he developed a reputation for regularly exceeding performance and profitability goals,” said SeQuel’s Director of Database Marketing & Analytics, James Fussy, who worked with Moran for more than five years at NAMG. “With Rob’s unique approach to uncovering hidden data trends and quickly leveraging those insights in ensuing tests, we’ll undoubtedly bring our clients’ growth to the next level—in short order.”

About SeQuel Response

SeQuel Response is a multichannel growth agency headquartered in Eden Prairie, Minn. In four consecutive years, the Minneapolis/St. Paul Business Journal has named SeQuel to its "Fast 50" list of the fastest-growing private companies in the Twin Cities.

The reason for SeQuel’s sharp growth is simple: Their data scientists have developed a proprietary testing methodology called FaQtor Test, which uses predictive analytics to quickly uncover hidden performance insights, saving clients millions and optimizing response 400 percent faster than A/B testing.

Visit http://www.sequeldm.com today to watch a short animation that explains how FaQtor Test is rapidly accelerating growth for many of the nation’s leading consumer brands.

For any business and/or media inquiries, please contact SeQuel’s Director of Marketing, Collin Carroll, at 952-564-6936, or email him at collinc(at)sequeldm.com

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Robb Leer