Movable Ink’s Creative Variations Power Personalized Experiences at Scale

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Solution provides easiest way to activate data and generate infinite email variations for every customer in real time.

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Our solutions makes it easy for any marketer to generate an endless number of highly customized, on brand content variations and the kind of experiences proven to drive higher conversions and engagement.

Movable Ink, the leading provider of intelligent content, today announced new solutions for creative variations, which enable marketers to automatically produce millions of personalized versions of messages. Marketers can now generate the perfect email experience in real-time by blending the right creative with the right data for every individual customer.

These solutions leverage the most up-to-date capabilities of Movable Ink’s intelligent content platform, the first comprehensive enterprise solution that automates the creation, deployment and measurement of personalized email content.

According to Forrester Research, 68 percent of firms said that delivering personalized experiences is a priority. However, marketers struggle to scale personalization because each piece of content has to be uniquely designed. Once designed, the coding and QA process takes weeks or months of effort, straining resources, deadlines and budgets.

Movable Ink’s creative variations solutions make it simple for any marketer to overcome the complex process of activating data and blending it with creative content in email. Movable Ink eliminates the previously heavy manual, tedious, or impossible campaign by automating the creation of new content, freeing up time for marketers to focus on strategy and big picture ideas.

“One of the struggles we experience as a smaller digital marketing team is supporting both the digital marketing initiatives as well as our store’s individual events,” said Kristin Parenzan, Digital Marketing Manager for Bluemercury. “Creative Variations helped us support our stores’ businesses, target their specific markets, and connect digital and in-store experiences quickly and seamlessly!”

“Brands already have endless streams of data and creative assets. What they lack is a way to activate and combine everything, multiply the capabilities of their teams, and truly scale creativity for the digital age,” said Vivek Sharma CEO of Movable Ink. “Our solutions makes it easy for any marketer to generate an endless number of highly customized, on brand content variations and the kind of experiences proven to drive higher conversions and engagement.”    

Movable Ink can transform existing files from any source (API, CSV, Excel) into highly customized creative content and can even host images. Possible data sources include contextual data, customer data, behavioral data, inventory data, pricing data and more. Movable Ink can help brands unlock existing data and gather additional customer data with tactics like progressive polling. Here are a few potential applications of creative variations:

  • Offer Variations: Retail brands can customize their offers to every customer based on their place in the lifecycle, including people who haven’t converted, those who have converted but haven’t upgraded to premium, and premium members.
  • Design Variations: Entertainment brands can create a more personalized experience and boost ticket sales by customizing images based on the city and events for each customer.
  • Cultural Variations: Travel and hotel brands can create variations for each customer based on thousands of locations and language variations, personalizing content and messages in the customer’s native language.
  • Behavioral Variations: Retail apparel brands can show an image based on the customer’s recent purchase and layer on content based on real-time rewards points and loyalty tier.

To get additional actionable tips for scaling creativity in the digital age and the benefits of creative variations solutions, download Movable Ink’s brand new ebook here.

About Movable Ink
Movable Ink is the leading provider of intelligent content, which enables marketers to personalize email content at the moment-of-open. Marketers use Movable Ink to provide consumers with engaging on-brand experiences to grow revenues with every customer interaction. Since 2010, consumers have engaged with over 400 billion intelligent content impressions from more than 400 leading brands, including Delta, eBay, Spotify, and The Wall Street Journal. The company is headquartered in New York City with offices in London, San Francisco, and Sydney.

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Peter Moran
Indicate Media
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