Market Force Information and Phillips 66 Company Renew Partnership to Deliver Industry-Leading Consumer Experience

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Phillips 66 extends relationship with Market Force for consumer experience management initiatives

gas stations convenience stores petro petrol consumer experience

Phillips 66 and Market Force Information extend relationship

The insights we’ve gained through our partnership with Market Force have allowed us to better serve our customers and consumers

Phillips 66, a downstream energy company that provides gasoline products to more than 7,500 independently owned sites across the country, has reinforced its commitment to delivering an exceptional consumer experience with the renewal of its partnership with Market Force Information® (Market Force), a leader in customer experience management. The companies have worked together to design and implement an industry-leading consumer experience program since 2007, and have agreed to extend the relationship for another five years.

Phillips 66 sells its products to networks of marketers, resellers and dealers under three iconic brands: Phillips 66®, Conoco® and 76®. To help sites meet brand standards, they employ multiple measurement tools from Market Force, including consumer satisfaction surveys, monthly mystery shopping and semi-annual brand compliance audits for all its sites.

Additionally, Phillips 66 uses Market Force’s KnowledgeForce® platform, which funnels data streams from all measurement tools – including call center data – into a comprehensive view of how their locations are performing. KnowledgeForce analytics provide insights into loyalty and financial modeling, empowering Phillips 66 to measure the variables that affect satisfaction and determine where improvements are needed to drive fuel sales.

“We are delighted to continue our partnership with Phillips 66,” said Gail Funderburk, vice president of strategy at Market Force. “They continue to collaborate with us and innovate how we help them assess operational execution, as well as communicate the value of consumer experience insights across their system of operating partners. They are a world-class operation and their willingness to implement new and unique approaches to consumer experience with us helps them lead their industry.”

“We’ve been pleased with the measurable results we’ve realized through our consumer experience program with Market Force,” said Mike O’Connor, manager, marketing programs for Phillips 66. “The insights we’ve gained through our partnership have allowed us to better serve our customers and consumers with a superior experience, which, in turn, increases the financial performance of our sites.”

About Market Force Information
Market Force Information is a customer experience (CX) management company that provides location-level measurement solutions that help businesses protect their brand reputation, delight customers and make more money. Solutions include customer experience surveys, employee engagement surveys, mystery shopping, on-site audits, contact center services and social media review tracking, which are all integrated into one technology and analytics platform, KnowledgeForce. Founded in 2005, Market Force has a growing global presence, with offices in the United States, Canada, United Kingdom, France and Spain. It serves over 200 clients that operate multi-location businesses, including major retailers, restaurants, grocery and drug stores, petro/convenience operators, banking and financial services providers as well as the entertainment industry. The company was recognized in 2017 as one of the top 50 market research organizations in the AMA Gold Report and by Forrester as a Breakout Vendor. For more information, visit http://www.marketforce.com.

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