Fierce Competition on the Executive Job Market calls for a Marketing Campaign That is Custom Tailored and Able to Shoulder Aside Competition, Says Ron Norman, CEO of Team Decades

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Fierce competition on the executive job market calls for a marketing campaign that is custom tailored and able to shoulder aside the competition says Ron Norman, CEO of Team Decades (http://www.teamdecades.com), in his luncheon address today.

Fierce competition on the executive job market calls for a marketing campaign that is custom tailored and able to shoulder aside the competition says Ron Norman, CEO of Team Decades (http://www.teamdecades.com), in his luncheon address today.

"What we are seeing is that employers across the board are looking for added value in the men and women they select and if a candidate's campaign fails to draw attention to the extras he or she brings to the table, the job is likely to go to someone else," Norman warns. When asked if the conventional resume would be sufficient to deliver such a notice to a prospective employer, Norman responded by saying, "Not in my experience." He went on to make the point that a marketing campaign, especially at the level of a senior or premium executive is operating, "requires an approach that is comprehensive and functions at a subliminal level; this is a psychological operation, to say the least."

"A job candidate's next engagement is the most important of his or her career because it tells the world the individual still has worth and is valuable to the sector of industry."

Every Team Decades client gets a two-year commitment from the company.

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Ron Norman
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