GuidedPath Selects Social Assurity as its Social Media Training Platform Partner

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The leading online college planning platform implements social media training for students

Social Media and College Admissions
Ignoring the positive potential of social media in the college admissions process is no longer an option.

GuidedPath announced today that they have partnered with Social Assurity to offer Social Assurity’s acclaimed social media student courseware to GuidedPath’s college-bound students. GuidedPath is the leading online college planning platform serving independent educational consultants, schools, and nonprofit groups,

GuidedPath’s president, Cyndy McDonald said: “Social media now routinely plays a critical role in college admission and scholarship decisions. Ignoring the positive potential of social media in the college admissions process is no longer an option. College advisors using the GuidedPath platform will now be able to seamlessly offer Social Assurity's powerful social media courseware to help their students build a digital presence and develop social networking techniques that will tell their story to college reviewers.”

When used properly, social media is a powerful communications and networking tool that can convey rich and actionable data about an applicant to a college community. It is no longer a secret nor a surprise that college admission offices, scholarship committees, alumni interviewers, and even financial aid offices will look at student social media as a way to make better-informed decisions about qualified applicants. Learning how to leverage these powerful digital tools is an essential life skill for today’s teens.

Social Assurity’s founder, Alan Katzman said: “College-bound students routinely receive conflicting advice on social media's role in the college admissions process but the verdict is now in. Students must learn how to own their social media narrative. We are thrilled to be working with the GuidedPath network of college advisors, students and educational professionals who will now benefit from establishing productive and pragmatic social media training as an integral part of the college planning process.”

About Social Assurity. Social Assurity is the leading social media education provider for schools, students, teachers, and parents. Social Assurity offers online courseware that teaches high school and college students essential professional social media networking, reputation management, and digital literacy skills. Social Assurity’s courseware teaches students how to harness the power of social media to create informative and persuasive portraits that reflect their authentic character and potential in college admissions and career opportunities.

About Guided Path. Online college planning was founded by GuidedPath. From their beginnings in 2005, GuidedPath has grown to a worldwide leader in college and career planning. Serving independent educational consultants, schools, non-profit groups, GuidedPath is a tool students use, parents appreciate, and professionals can rely on. GuidedPath broke barriers again in 2015 when GuidedPath Edge was launched. It is a tool dedicated to students and parents, giving consumers affordable access to professional college planning. From the innovative five-step college planning process to interviews with leaders and experts, GuidedPath continues to lead the way professionally.

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Naomi Ben-Shahar
Social Assurity
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