Dino Fire President of Research and Analytics

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Mike Hail, CEO of datadecisions Group announced that Dino Fire has been promoted to President of Research and Analytics

“Our strategic focus is to provide data driven marketing solutions. I believe that the combination of our market research expertise and our data experience creates the most effective tools for our clients. Dino is uniquely qualified to fulfill our promise for these value-added services.”

Previously, Dino acted as the Chief Marketing Scientist for datadecisions Group. He has been in our research group since 1997. Prior to joining us he worked at Arbitron for 9 years.

Mr. Fire stated, “I am thrilled to engage in the total marketing solution arena. My perspective on the application of market research changed after gaining my MS in Predictive Analytics from Northwestern University. Suddenly, the power of segmentation, discrete choice analysis and data fusion/linkage became very clear, as the findings from established traditional research applications can be applied in 21st-century ways. For example, the ability to target messaging to Millennials as a group is one thing, but the ability to target them by name is something else altogether.

We have found that we can add tremendous value by fusing data from multiple channels and sources, including surveys, government databases, and our own proprietary consumer databases. We can more easily identify target personas in the population, especially if we use tools like ensemble modeling to expand that sample into the population. Modeling drastically alters the marketing direction our clients might have taken in the absence of this rich data.”

About datadecisions Group

datadecisions Group provides data, insight, and action services that enable a consumer-first approach to direct marketing across all channels (offline, online, mobile, digital and social). The result is greater consumer engagement and optimal marketing ROI. Our core services include data hygiene, consumer data enhancement and appending, consumer lists, predictive analytics, marketing research, marketing databases, custom audiences across all social and digital channels, and omnichannel campaign management. datadecisions Group has a dedicated practice for data-driven marketing.

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Whitney Hamilton

Whitney Hamilton
@DataDecisions_
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