“Transforming Account-Based Marketing with Machine Learning” will take place Thursday, November 16 and... discuss how to align marketing technology tools with account-based marketing strategy.
SAN JOSE, Calif. (PRWEB) November 07, 2017
KickFire®, the leader in IP address intelligence and company identification technology, announced today that it has partnered with Metadata, a leader in intelligent B2B demand generation, to enable B2B marketers to optimize marketing spend and reduce customer acquisition costs.
Metadata’s intelligent demand automation platform generates ‘look-alike’ prospects and matches profiles of ideal customers with multi-channel targeted advertising campaigns. Utilizing KickFire’s IP address-to-company identification technology, Metadata customers are now able to increase identification of companies across its multivariate, account-based marketing (ABM) campaigns.
ABM has continued to gain momentum in recent years and is rapidly changing the way marketing departments track prospects, personalize content, and target ads. KickFire and Metadata are leading this transformation with advanced tools to track target accounts, analyze buyer personas, and build stronger pipeline.
"KickFire’s IP address intelligence has provided Metadata customers with end-to-end analytics and insights into the engagement level of their targeted companies," said Gil Allouche, Founder of Metadata. “We are excited to expand our partnership and deliver additional insights to our customers and partners."
“We are pleased to be a strategic partner with Metadata.io,” said Tina Bean, KickFire Co-Founder and Vice President of Strategic Business Development, “And we look forward to showcasing the strength of our combined technologies during our upcoming webinar.”
The joint webinar, titled: “Transforming Account-Based Marketing with Machine Learning," will take place Thursday, November 16 and feature KickFire’s Tina Bean and Metadata’s Gil Allouche as they discuss how to align marketing technology tools with account-based marketing strategy.
This webinar will cover:
- How to improve your precision targeting with Machine Learning
- How to optimize ads for ABM
- How to ramp up your sales team with precision targeting and lookalike generation
- How to identify anonymous web visitors
KickFire deploys its proprietary TWIN Caching™ intelligence across its entire product suite of lead identification and real-time intent solutions. Optimally suited for account based marketing, predictive, intent, and content personalization, KickFire API provides the most accurate IP address intelligence and B2B firmographic data in the industry. KickFire’s B2B sales automation tool, LIVE Leads, uses TWIN Caching to enable companies to tap into their website’s invisible pipeline by identifying anonymous web visitors showing real-time buying intent for their products and services.
Metadata provides a closed-loop Account Based Marketing solution that amplifies marketing campaigns with opt-in qualified leads. Metadata's patented technology uses and enriches historical sales data, builds profiles of ideal customers (both company and persona) and then orchestrates the process of accelerating existing opportunities and targeting net new accounts. Metadata clients include Cisco, Mulesoft, Payscale, Infoblox and others.
KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over four billion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.