Freeport Metrics Expands Strategic Design Capability within its Mobile App and Software Development Services

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Former McKinsey digital design strategist to lead design practice; new website launched to reflect design thinking principles.

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This year has been one of intense growth for Freeport Metrics, one in which we’ve collaborated with clients at every stage of digital product development—from ideation to design to development to launch.

Freeport Metrics, a software design and development firm, has expanded its expertise surrounding its human centered design process. The company recently hired Nina Naylor to lead the growing strategic design practice, who will oversee user experience teams in both U.S. and Europe. Nina comes from McKinsey & Co., Frog Design and Razorfish, where she led research, design strategy, interaction and visual design and product innovation for some of the world’s largest brands.

“This year has been one of intense growth for Freeport Metrics,” said Dan Piltch, CEO, “one in which we’ve collaborated with clients at every stage of digital product development—from ideation to design to development to launch. With Nina onboard, we will further integrate our strategic design discipline with our best-in-class technical capabilities and agile methodologies, providing even greater value to our clients.” Freeport Metrics has doubled its staff over the last twelve months.

In tandem with this expansion, the company recently launched their new website with details about their approach and featured client success stories in agricultural technology, financial services, ecommerce, RFID asset management, life sciences and healthcare.

About Freeport Metrics
At Freeport Metrics we integrate software development with a human-centered design approach and proven agile methodologies. We partner with clients to solve the complex challenges of delivering digital products that drive results. Founded in 2009, Freeport Metrics has served start-ups and enterprises across a diverse range of industries and in some of the most challenging domains. Our client work has been recognized by many renowned publications including NY Times, USA Today and Forbes.

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Elizabeth Smith
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