MobileUp Software Mobilizes Paper-Based Discount Punch Cards

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Colorado State University Alumni Association ditches paper-based system and delivers key membership benefit at school bookstore through a smartphone app.

MobileUp Software, a company that builds mobile solutions for schools and associations, announced today a new app-based version of the popular paper-based punch card discount system used by retailers and restaurants for decades.

The Colorado State University Alumni Association is the first MobileUp customer to implement the app-based discount card through its partnership with the campus bookstore.

In the past, the cards were mailed to new and renewing alumni association members. Each card included a 25% discount and four 15% discounts indicated by CSU ram head logos. The alumni member needed to present the card at the time of purchase in the bookstore and the cashier would simply mark through one of the ram heads until the card was used.

With the MobileUp solution, the discount card is accessible through a tap on a tile on the CSU alumni app home screen. Customers show the app to the cashier at time of purchase. A tap on a ram's head removes the logo from the screen one at a time until the mobile card is empty of discounts.

This new approach saves alumni from having to keep track of a paper card and it also helps the bookstore more efficiently manage the number of discounts given to each member.

What's more, the mobile discount cards can then be re-filled through the app's administration tools annually or at any time the bookstore wants.

"We are very excited to be able to offer the discount cards to our members through our app," said Haley Katz, Associate Director of Membership & Giving at the Colorado State Alumni Association. "This method is far more convenient for our members primarily. It also will save our association and the bookstore time in the future when the discounts renew."

"Even though the mobile market is maturing in many ways, there will always be new ideas and business processes that need to be addressed," said Tom DeBacco, CEO and Chairman of MobileUp Software. "Our platform for mobile development was built with these things in mind. The discount card at Colorado State is a great example of how we can quickly accommodate our customers' needs in the mobile space."

About MobileUp Software
MobileUp Software builds affordable, customized apps for Android and iPhone that are specifically designed to engage students, alumni, and members of professional associations. The company delivers a full set of administration tools to help customers build content, establish geofences, and deliver notifications to their app. Reporting and analytics provide data on app usage to help teams make better decisions. The company's website is at

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Mark Spencer
MobileUp Software
+1 (913) 232-8099 Ext: 104
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