"The change in aesthetics and the tone was so dramatic, we made a tremendous jump from where we were to where we are now.” - Jeff Fowler, Vice President of Marketing and Communications at Saint Louis University
CHICAGO (PRWEB) November 09, 2017
mStoner, Inc. is thrilled to announce W3 award wins for Saint Louis University, St. John Fisher College, and Wheaton College.
For the past 12 years, the W3 Awards have recognized the power of web creativity. Each submission is sanctioned and judged by the Academy of Interactive and Visual Arts. The Academy is an invitation-only body consisting of top-tier professionals from a “who’s who” of acclaimed media, interactive, advertising, and marketing firms.
Saint Louis University (SLU.edu) takes home two awards: Silver Award for General Website Categories-School/University and the Silver Award for Website Features - Home Page.
According to SLU, a top 100 research university, “Discoveries — big and small — happen here every day.” Sharing those discoveries in an engaging way with prospective students was the main priority for Vice President of Marketing and Communications Jeff Fowler in relaunching SLU.edu.
SLU is regarded as one of the country’s most prestigious Jesuit universities. However, as Fowler said, the “old website was designed like an org chart. It was very siloed and didn’t make sense to someone from the outside. It was just not competitive or modern for the audience we wanted to reach.”
Since the launch of the new site, prospective students are accessing information and engaging more than ever. The number of sessions have increased by 7 percent, page views have increased by 3 percent, pages per session have increased by 43 percent, and time on site has increased over the same period a year ago.
St. John Fisher College wins the Silver Award for General Website Categories-School/University.
St. John Fisher College (SJFC.edu) in Rochester, New York, wasn’t bragging enough. Visit the stunning campus and you’ll immediately notice how much pride the students, faculty, and staff feel for their school. Fisher is outperforming its peers in enrollment and recently broke into the national rankings of the top 150 schools. Its graduates are known for their professionalism and its alumni engagement is strong. To brag more, however, it needed a better bragging toolkit — a beautiful website that translated the magic of their campus culture to every screen.
An important measure of a redesign project’s success is how it affects a marketing team’s communication with other units and departments. In Fisher’s case, the project created stronger relationships and more cooperation.
Kate Torok, director of marketing and communications at St. John Fisher College said, “Right off the bat, what the new site has done is rejuvenate the idea that we are all responsible for it, that everyone needs to own a piece of it." “People are paying attention to the site now. The redesign has opened the lines of communication with certain programs. People realize that they are not alone in struggling to keep things up to date and that our information is only as good as what we receive.”
The site is getting a lot of traffic from students who are already accepted. The analytics suggest new students are spending time dreaming about what it’s like to be on campus and getting more and more excited to attend. For Fisher, this means better word-of-mouth publicity and strong numbers of natural brand ambassadors.
Wheaton College is awarded a Silver Award for Website Features: Visual Appeal – Experience.
Launched in September 2017, Wheaton College's beautiful, new site (Wheaton.edu) shows well no matter what viewpoint, and better showcases academic programs to attract prospective students.
mStoner, Inc. is a digital-first agency committed to tailored solutions that deliver real results. We craft powerful, tailored, human-centric experiences to illuminate your brand and allow you to tell the story only you can tell. We connect you with the right audience at the right time so you can form right-fit relationships. We position your team for improved productivity, sustainable growth, internal alignment, and proof-positive success. And we aim to make your job fun again and help you create inspired work that you are proud to show off. Since 2001, we’ve worked with more than 350 colleges, universities, and professional schools in the U.S. and abroad. For much more, visit our website at mStoner.com.
About the W3 Awards:
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs.