DivvyHQ Adds Content Performance Analytics, Continues Rollout of 3.0 Platform

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Leading content creation and workflow platform strengthens its position with launch of DivvyHQ Analytics and new 3.0 Content Dashboard interface

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DivvyHQ Adds Content Performance Analytics

Our mission has always been to simplify the most challenging aspects of the content marketing process. Now we’re happy to offer a simple-but-powerful analytics solution that is sleek, intuitive, and easily understood by everyone from the content creator to the CEO

DivvyHQ has announced the launch of a robust analytics offering and new content dashboard interface as part of its 3.0 platform release. The analytics product is a multi-channel dashboard solution that aggregates data from multiple sources and monitors the performance of published content to aid in future content ideation and planning.

“Our mission has always been to simplify the most challenging aspects of the content marketing process. Now we’re happy to offer a simple-but-powerful analytics solution that is sleek, intuitive, and easily understood by everyone from the content creator to the CEO,” said DivvyHQ Co-founder Brock Stechman. “With DivvyHQ Analytics, our customers now will be armed with the insights to see how their content performed, which will help guide strategy for future content items.”

DivvyHQ Analytics enables data connections from more than 150 sources such as Google Analytics, Google Search Console, as well as most social channels. The analytics module is an add-on extension of DivvyHQ’s core content marketing platform and will be offered only to DivvyHQ Enterprise customers.

“Not only are DivvyHQ customers expected to consistently create compelling content and drive engagement with their audiences, they’re also tasked with trying to keep track of what is and isn’t working,” said DivvyHQ Co-founder Brody Dorland. “Simply tracking everything across multiple channels while trying to cobble together performance data into some sort of exec-friendly narrative is no small task, and we are optimistic that DivvyHQ Analytics will ease that pain point.”

Alongside the new analytics offering, Divvy released the next major component of its 3.0 platform, the Content Dashboard interface. This dashboard is the starting point for users when they first log in, and it’s designed to provide a quick snapshot of recent activity, upcoming content and task deadlines, and recently published content.

“We’re really excited to deliver this new interface to our clients, especially those who have provided feedback and ideas for improvements. This interface is key to our customers’ everyday usage, so a lot of time and effort went into implementing this redesign,” Dorland said.

About DivvyHQ:
DivvyHQ makes it incredibly easy for global marketing and content teams to get organized, plan, produce and publish high-quality content more efficiently. DivvyHQ has been used in over 90 countries, and global marketing teams at brands like Lowe’s, Red Bull, Ben & Jerry’s, Virgin Mobile, Hewlett Packard, Olive Garden, Mercedes-Benz, Pfizer, Samsung, National Geographic, and Aflac have used DivvyHQ to improve their content marketing efforts. For more information, contact DivvyHQ at contact(at)divvyhq(dot)com.

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Krista Klaus
DivvyHQ
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