Fortress Signs With Phoenix Suns

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Fortress to develop exclusive stored value program for SixthMan members

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“We’re excited to team up with Fortress, which provides our SixthMan members a convenient payment option and seamless tool to manage their Arena Cash.”- Phoenix Suns President and CEO Jason Rowley.

Fortress, the world’s leading provider of fan engagement solutions in professional sports, today announced that it was selected by the Phoenix Suns to develop Arena Cash, an exclusive stored value program offered to members of the SixthMan season ticket program.

Fans with Arena Cash will be able to purchase concessions and merchandise quickly, easily, and seamlessly using their existing membership cards. SixthMan members will also be able to conveniently transfer loaded value when forwarding tickets to friends through their account portal. Arena Cash is available to SixthMan members who renewed their season ticket plans for the 2017-18 season.

With the launch of Arena Cash, Fortress is also proud to announce the Suns as the company’s first NBA client, rounding out a full client portfolio in each of the major sports leagues in the US. The team will join Fortress’s ever-growing client roster of the most iconic professional sports franchises in the world.

“We are so proud to welcome the Suns into the Fortress family,” said Britton Stackhouse Miller, Client Service for Fortress. “Even as they celebrate their 50th season this year, this is a team that always looks forward to improve the experience for their fans. We are thrilled to work with them to develop innovative solutions to make game days even more special.”

“Every season, we look for new ways to enhance the fan experience at Talking Stick Resort Arena,” said Phoenix Suns President and CEO Jason Rowley. “We’re excited to team up with Fortress, which provides our SixthMan members a convenient payment option and seamless tool to manage their Arena Cash.”

The original professional sports franchise in Arizona, the Suns were awarded an NBA franchise on January 22, 1968 and will celebrate their golden anniversary throughout the 2017-18 season.

About Fortress US
Since 2003, Fortress has been first to the field with some of the leading innovations in sports technology - digital ticketing, automated venue access, digital platform for loyalty, rewards, stored value (payments), and customer analytics. Today, the Fortress application platform powers the match day and engagement activities of more than 130 sports teams around the globe. With clients representing major national sports leagues (MLB, NHL, NFL, MLS, in addition to 90% of EPL), teams trust Fortress to deliver best-in-class technology and service. Fortress helps teams transform their game day experience, deliver value across their wider customer base, and use focused intelligence to drive valuable engagement and participation. For more information, visit

Alexandra Schauffler

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