Firewood Marketing Expands Leadership Team; Promotes Amy Michael to Senior Vice President, Group Account Director

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Michael to oversee fast-growing Firewood tech clients including LinkedIn, Airbnb, and Google’s Android Pay

Firewood Marketing has promoted Amy Michael to serve in a new role on the agency’s leadership team as Senior Vice President, Group Account Director.

Michael will provide leadership to support Firewood’s client teams working with LinkedIn, Airbnb, Android Pay, EMPLOYERS, and other key clients across Silicon Valley.

Michael previously served as Vice President, Group Account Director at Firewood, a role she has held since 2015.

At Firewood, she most recently led the LinkedIn account team that partners with multiple client teams across LinkedIn on creative strategy and execution, digital marketing, and marketing program management. She previously worked closely with Firewood client Google and the acquisition team targeting SMB advertisers, partnering with the team on all aspects of marketing strategy and execution. She has held multiple vice president roles at Visa Inc., including one as lead for Global Initiatives and Innovation Marketing. She has also served in marketing leadership positions at Sprint, BeVocal, and  

“Amy’s proven leadership, creativity, and strategic approach make her perfectly suited for this key new role to support our growing roster of clients,” said Juan Zambrano, co-founder of Firewood. “She also has extensive experience with Firewood’s embedded agency model, helping companies reach their business goals through this new approach to client-agency relationships.”  

“Firewood is at a pivotal point of growth as we continue to attract significant new projects and client engagements,” said Michael. “I’m excited to be in this new leadership role as we collectively focus on providing a seamless client-agency partnership.”

Firewood provides marketing services by partnering closely with clients through the traditional agency model as well as an “embedded” approach, utilizing marketing experts with deep domain experience who work on-site at client offices or in close proximity. As one of the pioneers of the embedded agency model in Silicon Valley, Firewood has attracted interest from tech companies looking for speed to scale, better efficiencies, and closer communication and collaboration from their marketing and advertising partners.

Founded in 2011, Firewood has grown to employ more than 165 people working across its San Francisco home office, at offices in Sandpoint, Idaho, and Dublin, Ireland, and on-site at various client locations. The agency plans to open an office in London, England, in the next quarter to support client growth.

About Firewood Marketing
San Francisco-based Firewood Marketing provides strategy, creative, and digital marketing solutions for a variety of clients, including notable high-tech brands, start-ups, and Fortune 500 companies. They partner with clients both through a traditional agency model and through an innovative, embedded approach. Firewood offers strategy and planning, digital marketing, creative services, and event management. They are a team of dedicated professionals who work hard to deliver above expectations with curiosity that extends far beyond their work. To learn more, visit

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