Towels and Taylor? Towels.Life Signs Taylor Swift as the Online Face of the Young Business for Holiday Season

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Online Home-Bath Start-Up, Towels.Life (http://www.towels.life) Signs Taylor Swift as the Online Face of the Young Business for Holiday Season.

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The Towels.Life site markets itself as a tool to “Bring the spa home,” with very high density thread count cotton bath towels and bath sheets.

Trailblazing online retailer Towels.Life just signed a holiday season licensing agreement to prominently feature Taylor Swift as the face of its business on its website, http://www.Towels.Life.

In a statement prepared for public release, Towels.Life Founder and President, E. Michael Segal, explained:

“Taylor's victory in her recent courtroom battle serves as a warning that sexual assault will not be tolerated and will be met with justice. And Taylor's poise and grace through that ordeal is an inspiration to me and my business and so I not only signed this licensing agreement with her and Getty Images to promote my business online with her likeness, but I'm also donating 10% of all profits from today until December 31, 2017 to Mariska Hargitay's Joyful Heart Foundation, which helps victims of sexual assault.” (Hargitay is best known for her longtime role as a New York sex-crimes detective on Law & Order: SUV.)

The mission of suburban Reading, PA-based and privately-held Towels.Life is to provide a more peaceful and serene home life for its customers by selling and marketing very high density thread count cotton bath towels and bath sheets which offer more of a rich experience during our more mundane of daily activities, namely drying ourselves after a shower, bath or washing hands.

The site markets itself as a tool to “Bring the spa home,” and reminds would-be customers on some of its product pages that we all generally start and end our often hectic days in the powder room, and so turning it into a sanctuary of tranquility can serve as a form of emotional balance in an otherwise unbalanced day.

This concept is also well known among physical therapists who work with physically and/or mentally traumatized and injured clients. The discipline of sensory therapy utilizes tactile sensations as a means of restorative therapy. The use of very high thread density count fibers, such as the 670 grams per square meter (gsm) 100% Egyptian Cotton 6-piece bath towel sets sold on Towels.Life are not uncommon.

“It's my hope, that besides having a profitable holiday season, I can help make the world a better place despite the horrible tragedies and revelations being reported in the news lately,” said Segal, who continued, “and hopefully fans of Taylor Swift will help rally around this important cause of helping victims of sexual assault by donating to these charities and by supporting businesses like my own that are donating to these charities as well.”

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E. Michael Segal
Towels.Life
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