Symmetry Financial Group Announces New Chief Marketing Officer

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Symmetry Financial Group hires new Chief Marketing Officer, Joe Dendy, to help with the company’s marketing campaigns and continued growth.

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Symmetry values the individuals and the relationships created throughout the company's journey ... I'm elated to join an organization that has this focus.

Symmetry Financial Group has announced Joe Dendy as its new Chief Marketing Officer. Dendy will play an integral role in the continued growth of Symmetry Financial Group through his marketing expertise.

“For the past several years, I've followed Symmetry's growth and success.  The number one attribute that stood out to me time and time again was that it is a people first organization,” Dendy said. “Whether it is providing the best insurance options for customers or treating team members as the company's greatest asset, it was clear that Symmetry values the individuals and the relationships created throughout the company's journey. This is in complete alignment with my core values, and I'm elated to join an organization that has this focus.”

Prior to joining Symmetry Financial Group, Dendy was Vice President of Operations, Targeting, and Optimization at Everyday Health Professional where he led a team of marketing analysts through identifying actionable insights to drive market strategies. Before this, he was Senior Program Manager at In total, he brings 15 years of experience in the execution, analysis, and optimization of multichannel marketing campaigns to Symmetry.

“We are excited to have Joe join the Symmetry team. He brings a wealth of knowledge and experience that will be vital as Symmetry continues on the path to becoming a household name,” Doug Zeh, Chief Operations Officer, said. “Joe brings tremendous expertise in the areas of branding, PR, and lead generation and he will be an important part of Symmetry’s success.”

Dendy looks forward to working closely with the marketing team at Symmetry to optimize current strategies and develop new campaigns to increase the company’s share of voice in the marketplace.

Symmetry Financial Group is headquartered in Asheville, N.C. and provides personalized life insurance policies to protect individuals and their families if the unthinkable happens. Symmetry agents provide one-on-one consultations to ensure family’s needs are met all across the country. For more information, visit

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Jason Dockery
since: 12/2011
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