Introducing 3x3 Insights; Offering Actionable Consumer-Buying Intel For The Independent Liquor Segment

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Now the Independent Liquor Segment Can Capture Sales Data and Take Action to Boost Sales and Traffic

3x3 Insights, the source for industry intelligence into the independent beverage alcohol market, today announced its launch in the U.S. with the first data analytics platform focused on understanding customer behavior within independent liquor on-and off-premise channels. 3x3 Insights provides exclusive insights into all aspects of the beverage alcohol retail industry to enable better understanding of the preferences and processes behind purchases, product dynamics and customer engagement in the independent market.

Following a successful test run with several leading, progressive retail stores, the 3x3 Insights platform will launch with retailers in key northeastern markets by end of year before expanding into South and Midwest markets. Offering information beyond what is available through point-of-sale reports and depletion data, the intelligence delivered by 3x3 Insights helps improve profitability by equipping all three tiers of the industry with the knowledge to act upon factors such as inventory mix, pricing, basket adjacencies, and customer loyalty. Uniquely, the information also enables retailers and supplier to identify and act on emerging trends and declining brands in the independent market much faster than they can today.

“Through decades of collected experience in the beverage alcohol industry and long-lasting relationships in all three tiers, our team validated an opportunity to deliver insightful data and customer engagement tools,” said President Mike Provance. “By focusing on customer behavior in the independent market, we help companies throughout the industry better understand and sell to the beverage alcohol consumer.”

The name, “3x3 Insights”, refers to the three tiers of the liquor industry - producers, distributors and retailers - and the last three feet of the customer journey, the moment the decision is made within reach of the bar or retail shelf. 3x3 provides retailers and suppliers with the sophisticated data that they need to reveal consumer buying behavior in the largely unexplored independent retail channel, driving sales growth and fostering customer loyalty.

For additional information about 3x3 Insights, or to learn more about becoming a business partner, please visit

About 3x3 Insights:
3x3 Insights is a joint venture between several multi-generational alcohol industry veterans and Loeb Enterprises. Through its proprietary technology and a network of data partners, 3x3 combines point-of-sale information with market data to produce groundbreaking trends and insights that enables suppliers and retailers to launch new brands, compete effectively and drive customer loyalty.

About Loeb Enterprises:
Loeb Enterprises is a private investment and start-up incubator founded by Michael Loeb and specializing in direct-to-consumer marketing. Since its inception in 2006, Loeb Enterprises' largest launch is ScriptRelief, a joint venture with OptumRx, a division of UnitedHealth Group. With nearly 11 million members, ScriptRelief has saved consumers well over $1 billion dollars on the purchase of prescription medication. Prior to Loeb Enterprises, Michael founded the Synapse Group, which grew to become the largest independent seller of subscriptions to consumer magazines and trade publications. Synapse was sold to Time Warner in 2001.

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Krisna Bharvani

Francine Cohen
since: 08/2012
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