BERLIN (PRWEB) November 10, 2017
A click can be a mistake. A page view can be indistinguishable from a bounce. Even time spent on screen can be misleading. And worst of all, a download can be fraudulent. Truly measuring engagement is the key for understanding the mobile app economy. Who is using apps? How long do they stay? How much do they spend?
A data pool of 250,000 apps and 3.5bn unique device IDs alongside with its proprietary data science allow Priori Data to estimate usage metrics for all ranked apps in 6 core markets (and more to come). That makes it the largest device-level source dataset in the Mobile Intelligence market.
This is made possible by the formation of PrioriDNA, the Data Network Alliance created by Priori Data, which gathers leading mobile companies to provide anonymized source data that are used to power top-notch intelligence tools and services. Among them, the world’s largest independent data marketplace the Kochava Collective - Priori’s keystone partner for the Alliance - supplies anonymized data to Priori for extrapolation of DAU, MAU and retention metrics across all ranked apps using complex statistical models.
In addition, via the unique integration with the Kochava Collective, Priori Data clients can now segment the 3.5bn device IDs to build custom audiences for targeting across their existing advertising networks. Device IDs can be segmented based on target app, location, and device type directly within the Priori Data platform. For a limited time, Priori Data customers will be eligible for a $10,000 coupon on their first audience campaign executed on the Kochava Collective*. “
Kochava is proud to partner with Priori Data on their unique PrioriDNA platform. PrioriDNA enables Kochava to participate in the sizeable Mobile Intelligence market, while also exposing the powerful capabilities of the Kochava Collective to more app developers. It’s a win for all stakeholders.” says Charles Manning, CEO at Kochava.
With a longstanding track record of quality and transparency in the mobile intelligence industry, Priori Data has helped thousands of leading developers, agencies, and investors make better strategic decisions in the mobile industry. It’s data is also frequently cited in respected publications like Forbes, Barron’s, and the Wall Street Journal.
“PrioriDNA brings two-fold innovation to the mobile intelligence market.” comments Patrick Kane, Founder at Priori Data. “First, it delivers high-quality, scientifically robust usage metrics based on the largest and most diverse set of device-level deterministic data. And second, it bridges the gap between insights and actions, by making that data directly segmentable and targetable in advertising campaigns. It’s actionable intelligence, at scale”.
About Priori Data:
Priori Data (http://www.prioridata.com) is a Berlin based company that provides a powerful market intelligence platform to companies in the mobile app market. Since 2013, Priori Data has consistently enabled its partners and clients to build long-term winning strategies with their apps, investments, and research engagements. Priori Data has best-in-class data that gives users the ability to track, benchmark, and research the performance of any relevant mobile app or publisher.
Kochava (http://www.kochava.com) offers a unique, holistic and unbiased analytics platform to plan, target, measure and optimize media spend. The Kochava platform for mobile and connected devices combines potent features and global coverage with thousands of network and publisher integrations, allowing advertisers to target audiences and measure campaign performance with precision. Real-time customizable visualizations give users fluid access to a full spectrum of data points, providing robust segmentation capabilities and real-time actionability. Yielding the most powerful tools in the ecosystem, Kochava is chosen by brands across industry verticals to measure the largest and most sophisticated ad campaigns.