Benenson Strategy Group Congratulates New Jersey Governor-elect Phil Murphy

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Phil Murphy Wins New Jersey Governor's Race in Decisive Fashion

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Benenson Strategy Group (BSG) congratulates Phil Murphy on his election as the 56th governor of New Jersey.

“BSG is proud to have been a part of the Murphy team from the beginning of the campaign,” said BSG Managing Partner Danny Franklin, who served as pollster and strategist to the Murphy campaign. “And from the beginning, the campaign represented the very best of politics. Governor-elect Murphy energized voters with a positive and inclusive vision of where New Jersey could go and the scale of his victory is a testament to his ability to connect with voters.”

The decisive double-digit victory gives Democrats control of both the legislative and executive branches in the state.

About Benenson Strategy Group
Benenson Strategy Group (BSG) is a strategic research consultancy that marries language expertise with innovative research to help clients win in the most challenging and competitive situations. Founded in 2000, the firm has created winning strategies and messaging frameworks for world leaders, multinational corporations, advocacy groups and NGO’s. BSG’s unique approach focuses on understanding the deeply-held and sometimes conflicting values that are the drivers of consumer choice and change in order to uncover the Hidden Architecture of Opinion. Headquartered in in New York, the firm also has offices in Los Angeles and Denver. For more information, please visit

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Adam Rossow
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