Email Personalization Will Boost 2017 Holiday Sales

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eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release.

eTargetMedia

eTargetMedia

Marketers now have the ability to provide more personalized customer experiences which helps to increase customer engagement. Sending out personalized email campaigns is going to drive holiday sales this season.

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that email personalization will be the key to driving holiday sales in November and December. Retail sales are expected to increase to over $682 billion during the holiday period according to the National Retail Federation and email marketing will be a huge driving force in increasing holiday sales this season. eTargetMedia is offering a free consultation and 20% off new email list orders to customers who mention this press release.

Email marketing personalization delivers a huge revenue-driving opportunity during the holiday season because it increases customer engagement and interaction with the emails. Most consumers agree that email marketing helps to persuade them to make purchases and Millennials specifically are 63% more likely to make impulse purchases after receiving an email. By including email personalization strategies in a brand’s emails, marketers can help to motivate the email recipient to make an instant purchase. Email personalization can include featuring the customer’s name, offering a special discount based on the customer’s shopping habits or offering products that are tailored to the consumer’s interests.

Email personalization can also lead to repeat purchases with most shoppers stating that they would likely purchase from a brand again after receiving a personalized email message. In addition to personalized emails, marketers should consider showing product recommendations during the online checkout experience which can also help to drive additional holiday impulse purchases. The best way to take advantage of the power of email marketing personalization is by creating customer profiles for each customer, including demographic, behavioral and psychographic data which can be used to segment and send personalized dynamic content to each customer.

“Marketers now have the ability to provide more personalized customer experiences which helps to increase customer engagement. Sending out personalized email campaigns is going to drive holiday sales this season. We have seen a big increase in opens and click throughs when a brand uses a personalized subject line for their campaign.” said Harris Kreichman, Managing Partner of eTargetMedia.

eTargetMedia has 20 years of experience in the industry and has built successful email campaigns for some of the top brands in the world including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more. eTargetMedia’s leading edge technology, smart and dedicated campaign managers and high quality database comprised of responsive prospects can help companies improve their email campaigns, generate revenue, increase brand loyalty and build strong relationships with customers.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Direct Marketing Association. You can download the report and visit eTargetMedia online at http://www.eTargetMedia.com.

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Harris Kreichman
eTargetMedia
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