Leading Lady Gains Flexibility, Streamlines Omnichannel Operations with Simparel

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The popular intimate apparel brand has replaced a legacy ERP system with Simparel’s next-generation end-to-end business solution to improve responsiveness and advance online sales growth.

Simparel, Inc. (http://www.simparel.com), the innovator in next-generation information technology (IT) for the fashion and consumer goods industries, announces that intimate apparel brand Leading Lady has replaced a legacy ERP system with the Simparel® Enterprise software solution at its Beachwood, Ohio headquarters. After going live on the new system in just 6 months, the wholesaler and direct-to-consumer e-tailer of lingerie, nursing, maternity, and sleepwear products is already enjoying improved system performance and integration across its omnichannel operations.

According to Chong Mi Kim, Leading Lady Chief Operating Officer, “To better meet the fast-changing needs of our partners and customers, we knew that we needed a more flexible, responsive, and connected business system. After a thorough evaluation, we chose Simparel because it gave us not only the capabilities we were looking for but a more modern and scalable platform that provided easy integration with our e-commerce partners. We found in Simparel a system that can grow with us and is backed by a team of knowledgeable and committed industry professionals.”

Approximately 30 team members at Leading Lady will use the Simparel software to manage product development, sourcing, supply chain management, logistics, warehousing, order fulfillment, EDI communications, financials and other mission-critical processes across their entire business. The company is also leveraging the system’s built-in integration with Amazon.com and other e-commerce channels.

“We are honored by the opportunity to partner with Leading Lady to support their growth and industry leadership,” noted Simparel President and CEO Roberto Mangual. “We applaud their commitment to a rapid implementation that is already providing their teams and partners with the tools and information they need to seize the opportunities in today’s dynamic marketplace.”

About Leading Lady

Leading Lady is a premier maternity, nursing and full-figure intimate apparel company dedicated to creating functional, feminine and easy-to-wear bras. The ultimate blend of comfort and affordability, Leading Lady is committed to helping women find their perfect fit for an exceptional value. The collection utilizes playful stretch lace, supportive design details and unparalleled fabrics to create seamless everyday styles that complement a woman's unique figure.

Since 1939, family owned and operated Leading Lady has been expertly tailoring quality lingerie for mothers-to-be, new moms and full figure women for top brands and retailers across North America for more than 70 years. The full collection is available on Amazon.com and in select retailers nationwide, as well as direct to consumer on Leadinglady.com. Website: http://www.leadinglady.com | Social: @leadingladybras

About Simparel, Inc.

Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers, and vertical retailers to advance and scale their businesses by accelerating and improving performance across the entire business and global supply chain. The Simparel® Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements Planning (MRP), Shop Floor Control (SFC), Electronic Data Interchange (EDI), Warehouse Management (WMS), Financial Management (FMS), and other productivity tools into a single, fashion-focused business system. For more information, visit http://www.simparel.com.

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Simparel: Integrated ERP, PLM, SFC, WMS Solutions